Explaining the Consumer Decision-Making Process: Critical Literature Review

Stankevich, Alina

doi:10.18775/jibrm.1849-8558.2015.26.3001

Cited by 196 publications

(182 citation statements)

References 12 publications

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“…The topic of consumer behavior is extensively discussed in the field of marketing. This is because companies can improve their marketing strategies by understanding the way consumers behave in their purchase decisions (Stankevich, 2017). According Bemuse and Solomon (2016), the needs of consumers can only be satisfied to the extent by which the marketer understands those that would use the products and services they offer.…”

Section: Investors As Consumers and The Decision-making Processmentioning

confidence: 99%

Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment

Abamu¹

2019

IJMS

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This paper introduces the concept of investment promotion, a form of marketing used by national governments to attract foreign investments into their country. While it is not a new concept, it barely makes it to academic literature. The paper brings investment promotion to the forefront for the purpose of creating a research interest in this topic and also contributes to the development of literature. It attempts to integrate investment promotion activities into already established marketing models and frameworks and set a marketing research agenda on the topic. Since attracting foreign investment is a policy and country situation issue, this paper will support and serve as a reference for governments as they design foreign investment policies and improve the attractiveness of their country as an investment destination using marketing tools. The paper first discusses the influence of marketing on investment promotion and how investors should be viewed as consumers who have needs to be satisfied. Various frameworks and concepts like the consumer decision-making process, market segmentation and marketing communications mix are discussed to show how they can be applied in investment promotion. The application of marketing concepts and theories has been beneficial in the business world, and this paper argues that there are potential benefits for countries who decide to apply the same concept and theories to attract investors.

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Section: Investors As Consumers and The Decision-making Processmentioning

confidence: 99%

Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment

Abamu¹

2019

IJMS

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“…The study of consumer behaviour has always been the subject of marketing studies, as it is necessary for companies to understand how and why consumers act in their purchasing choices (Stankevich, 2017). The marketing literature has paid little attention to what influence social media has on consumer behaviour in the context of luxury (Godey et al, 2016;Martín-Consuegra et al, 2019;Prentice & Loureiro, 2018).…”

Section: Customer Behaviour and Social Media In Luxury Marketingmentioning

confidence: 99%

Social Media Marketing and Luxury Consumption: A Literature Review

Colella¹,

Amatulli²,

Martínez–Ruiz³

2019

IJMS

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People and companies worldwide are by now involved and attached to web 2.0 technologies and in particular to social media platforms. In this context, these digital technologies and social media have modified and improved the way to communicate and collaborate between companies and customers in all sectors through by implementing effective interaction mechanisms. However, the approach to social media and digital technologies in sectors such as luxury has been slower. Therefore, the main aim of this study is firstly to systematically examine and review the current studies conducted on the related area of social media and luxury marketing. Secondly, in addition to providing an overview of the main themes and trends covered by the relevant literature, this review has focused on the consumption of luxury and the dual dimension that it can take in a social media context. Third, a systematic review of the literature on academic research on social media marketing in luxury brands was conducted to collect, examine and synthesize the reactive studies. This review also provided important insights on social media marketing in luxury brands and key research topics were classified into three insights, on consumer behavior, brand awareness and advertising activities in a social media context. Therefore, this study, for both academics and marketer manager, could represent a solid theoretical basis for empirical studies on the phenomenon of social media marketing in the field of luxury marketing and luxury brands.

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“…Stankevich menyatakan bahwa untuk menarik minat beli konsumen, perusahaan harus menunjukkan kualitas produk terbaik dan memenuhi selera konsumen yang selalu berkembang dan berubah-ubah. Kualitas produk merupakan salah satu faktor yang menjadi pertimbangan penting didalam perilaku pembelian pelanggan (Stankevich, 2017). Ketika pemasar memperhatikan kualitas produk, konsumen akan senang memutuskan untuk membeli produk atau layanan, begitupula sebaliknya ketika pemasar yang tidak memperhatikan kualitas produk yang e-Jurnal Apresiasi Ekonomi Volume 7, Nomor 1, Januari 2019 : 9 -17 ISSN Cetak : 2337-3997 ISSN Online : 2613-9774 10 ditawarkan akan membuat konsumen menjadi tidak setia (Amron Amron, 2018).…”

Section: Pendahuluanunclassified

“…Kualitas produk yang dicari konsumen didasarkan pada keunikan dan kekhususan yang dimiliki masing-masing produk. Stankevich menyatakan bahwa untuk menarik minat beli konsumen, perusahaan harus menunjukkan kualitas produk terbaik dan memenuhi selera konsumen yang selalu berkembang dan berubah-ubah (Stankevich, 2017).…”

Section: Pengaruh Kualitas Produk Terhadap Minat Beli Batik Sri Sulasunclassified

The Influence of Product Quality, Prices and Promotions on Interest in Buying Sri Sulastri’s Batik

Prayogi

Santosa

2019

JAE

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This study aims to determine the effect of product quality, price and promotion of buying interest in Sri Sulastri's Batik of Bantul Yogyakarta. Type of research that used was quantitative research with survey methods. Sample in research was 100 customers who visited the Sri Sulastri's Batik Bantul Yogyakarta. Collection data methods used a questionnaire. Data analysis used multiple linear regression test. The results of the analysis show, 1) the quality of the product has influential positive and significant effect on buying interest in Sri Sulastri's Batik Bantul Yogyakarta, 2) price has positive and significant effect on buying interest in Sri Sulastri's batik Bantul Yogyakarta, 3) promotion has a positive and significant effect on the interest in buying Sri Sulastri's batik Bantul Yogyakarta, 4) coefficient of determination (R2) obtained for 0.536, which means that 53.6% of the product quality, price and promotion variables explain the variance of interest in buying interest, the remaining 46.44% is explained by other variables. Conclusion that product quality, price and promotion have an effect on buying interest Sri Sulastri's Batik Bantul Yogyakarta.

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Explaining the Consumer Decision-Making Process: Critical Literature Review

Cited by 196 publications

References 12 publications

Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment

Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment

Social Media Marketing and Luxury Consumption: A Literature Review

The Influence of Product Quality, Prices and Promotions on Interest in Buying Sri Sulastri’s Batik

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