Exploration of pilgrimage tourism in Indonesia

Abstract

Purpose This study aims to extract information and analyze the antecedents of Muslims following pilgrimage tours. Data from the Central Bureau of Statistics Indonesia shows that 87.18 per cent of the total population of Indonesia are Muslims. In addition to running the ruling of Islam and the pillars of Faith, Muslims also maintain the religious tourism. The form of religious tourism which is widely followed by the Muslims of Indonesia is to follow a pilgrimage to the tomb of the wali (Guardian), both wali limo and wali songo. Design/methodology/approach This study used a qualitative approach. Data collection was done using in-depth interviews of Muslims in Indonesia who had already attended pilgrimages to wali limo and/or wali songo. Findings The tourists are satisfied and have an intention to revisit the destination, and the interest of the community to follow religious tours is very large, as well as the opportunities to do business in this sector are still wide open. Various motives and benefits of following religious tours, as well as suggestions for improvements for religious tourism destination managers, as well as advice for the government were uncovered. Thus, the results of this study are expected to provide a theoretical contribution related to marketing management in religious tourism and a practical contribution for the managers of religious tourism. Research limitations/implications Further research can be done with a quantitative approach, as well as comparative studies between pilgrimages in Indonesia (developing countries) and pilgrimages in other developing countries or in developed countries can also be conducted. Practical implications For marketing practitioners, the results of this study can be used as a consideration to continue to improve services in the field of religious tourism in the country, given the potential for development is very large. Social implications There is a contribution from this study to the development of marketing science, particularly related to marketing management on religious tourism services. Originality/value This study offers new insight regarding factors influencing Muslims pilgrimage tourism in Indonesia.

Customer participation, value co-creation and customer loyalty: evidence from Umrah travel agencies in Indonesia

“…Other scholars have investigated religious tourism such as the motivation aspects of Muslim travelers to choose the destination from Islamic compliance (Rahman et al, 2017) and the extrinsic and intrinsic factors of Umrah travelers' participation in enhancing loyalty (Wu and Mursid, 2019). Using a qualitative study, Handriana et al (2019) have explored pilgrimage tourism in Indonesia from various motivational perspectives. A recent study focused on Umrah travel services has identified the influence of marketing mix include promotion, place, people, product, price, process, physical evidence, marketing communication and after-sales service to predict Umrah travelers satisfaction and loyalty (Othman et al, 2020).…”

Identifikasi Komponen Produk Wisata Masjid Jami’ an-Nawier Sebagai Wisata Ziarah Di Jakarta Barat

“…Pada dasarnya, semua agama memiliki perjalanan ziarah keagamaannya masing-masing yang menyelipkan hari bebas agar setelah melakukan perjalanan ziarah, peziarah dapat melakukan perjalanan wisata keliling daerah tersebut (Woodward, 2004). Wisata ziarah religi terutama paket perjalanan khusus muslim memiliki potensi pasar yang cukup besar dan berpotensi untuk dikembangkan (Handriana et al, 2020) Masjid Jami' An-Nawier pun didirikan serta diwakafkan oleh sosok misterius yang dimakamkan pada makam keramat yang terletak di dalam area kompleks Masjid An-Nawier yaitu Syarifah Babah Kecil.…”

Nilai-Nilai Moral dan Spiritual; Pengaruh Wisata Religi Terhadap Peluang Ekonomi Rakyat

“…Destinasi wisata adalah suatu kawasan tertentu yang dipilih oleh seorang pengunjung dan dapat tinggal selama waktu tertentu di lokasi wisata dengan berbagai tujuan selain kunjungan wisata (Narotama et al, 2020). Tak jarang umat Islam di Indonesia mempraktekkan wisata religi dengan mengunjungi makam para wali yang tersebar di seluruh tanah air (Handriana et al, 2020) Namun perlu dipertanyakan adakah pengaruh wisata religi terhadap peluang ekonomi rakyat?…”