Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model

Abstract

The purpose of this research is to investigate the accountability of the extended technology acceptance model (TAM) in the domain of sharing accommodation platform service. Based on TAM, this research derived attributes such as network externalities, trust, interactivity, ease of use, usefulness, and intention to repurchase. This study selects Airbnb as the context. A survey was adopted as the main instrument of this research. The total number of valid observations is 450. For the data analysis, this study conducted frequency analysis, confirmatory factor analysis, correlation matrix, reliability test, and path analysis using structural equation modeling. The results show that network externalities are essential to account for trust and interactivity. In addition, the results show that interactivity is an influential element to both ease of use and usefulness. Moreover, usefulness is affected by trust and interactivity. Furthermore, this research reveals the positive association between usefulness and intention to repurchase.

The Study of AR-Based Learning for Natural Science Inquiry Activities in Taiwan’s Elementary School from the Perspective of Sustainable Development

“…In this study, we employed the TAM as a theoretical basis to study users' adoption patterns in terms of perceived usefulness and perceived ease-of-use, and used the TAM as a basic research framework to look into app users' willingness and adoption behavior. Based on many previous TAM-related studies [39][40][41][42][43][44][45][46], this study inherits the relevant research results and constructs a blueprint for the research to be explored. Therefore, we integrated external factors such as age and experience into the research framework of Venkatesh et al and TAM of Davis et al Some appropriate modifications were made to the model according to the situations and needs of our research.…”

Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels

“…Attitude (AT) is the positive and negative feelings or beliefs for a specific technology (Ajzen and Fishbein 1975). AT can be found as the psychological tendency to depend on a particular technology (Jung et al 2021). Ajzen 1991 defined AT as the degree of the person's favour and disfavoured towards any technology.…”

Explaining the Factors Influencing Consumer Perception, Adoption Readiness, and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

“…The biggest limitation of TPB does not deal with the voluntary behavior of customers (Hagger & Hamilton, 2021). Thus, TPB gives an improved version of the predecessor and gives more insights on the behavior controls toward subjective norms (Jung et al, 2021;Zielińska-Tomczak et al, 2021). Although, under this theory, the relationship between influence attitude, subjective norms, and normative beliefs is highly ambiguous.…”