“…In this context, exploration finds resources devoted to search, discovery, experimentation, and innovation, while exploitation involves an emphasis on refinement, adaptation, selection, implementation, and efficiency (He & Wong, 2004;March, 1991;Schildt, Maula, & Keil, 2005). There are companies quite adept at exploration, such as Xerox--which, however, struggles with the exploitation of many of its breakthroughs (Cooper, 2003).…”