Explore the New Mode of Chinese Clothing Brand E-Commerce Marketing through Data Analysis

Yao, Hong Tao; Zhang, Yi Yuan

doi:10.4028/www.scientific.net/amr.821-822.750

Cited by 2 publications

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“…The main task content of the web terminal is: responsible for the management of the design process, sales evaluation, etc. The literature uses the method of adding tags inside clothing to process clothing data, including operations such as identification, collection, and management [12]. Once the tag embedding is completed, these tags will always run through the entire process of the embedded clothing from production to sales.…”

Section: Related Workmentioning

confidence: 99%

Clothing Online Design and Sales Platform Based on AI Learning and Dynamic Image Recognition

Sun

Zhuang

2023

Preprint

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In the current information technology, the basic feature of dynamic image recognition is to digitize the biological information of different individuals. Compare the features that can be identified, and then realize the recognition function. This article first investigates the current status of the current clothing sales platform management method, introduces the main situation of AI learning, analyzes the work flow of the sales platform, and studies the current needs, and then focuses on whether this technology can improve the platform The work efficiency of the company launched an in-depth discussion. Secondly, it analyzes some problems that may exist in clothing sales management, and then points out a new recognition algorithm based on these analysis results. This algorithm is a combination of dynamic image analysis and deep neural network, which can be used for clothing such as factories. The video provided by the unit conducts dynamic analysis, automatically recognizes and organizes clothing online design and sales, realizes efficient and intelligent clothing transaction statistics, and this makes the whole system run much more efficiently. The design of the system is combined with various problems existing in the process of clothing marketing, and various applications of the system in clothing design and marketing are discussed, so as to give full play to the advantages of dynamic image recognition technology and AI intelligence technology. At the same time, the implementation plan is also expressed, and part of the interface is explained. Finally, this article describes the test situation of the system, mainly including the function test and performance test of the project.

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Section: Related Workmentioning

confidence: 99%

Clothing Online Design and Sales Platform Based on AI Learning and Dynamic Image Recognition

Sun

Zhuang

2023

Preprint

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Future Challenges of Marketing Online-to-Offline (O2O)

Rosário

2022

Marketing and Advertising in the Online-to-Offline (O2O) World

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The online and offline environment have come to coexist in the business environment, so the big question is to understand how we should integrate these two environments into marketing strategies. It is clear that online marketing strategies do not need to replace offline marketing strategies and vice versa. The big challenge will be how both will remain complementary to solving each other's shortcomings in view of a marketing strategy. It becomes evident that the techniques complement each other, forming a more robust and complete marketing strategy, bringing more attention to the brand, and increasing the visibility of the company. Therefore, the online-to-offline (O2O) and customer-centric approach will be able to build a stronger reputation, which will generate customer loyalty. In this context, a systematic review of the bibliometric literature on the basis of SCOPUS indexation was carried out. This study aims to understand what are the future designs of O2O Marketing and how they will coexist in a marketing strategy.

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Explore the New Mode of Chinese Clothing Brand E-Commerce Marketing through Data Analysis

Cited by 2 publications

References 0 publications

Clothing Online Design and Sales Platform Based on AI Learning and Dynamic Image Recognition

Clothing Online Design and Sales Platform Based on AI Learning and Dynamic Image Recognition

Future Challenges of Marketing Online-to-Offline (O2O)

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