“…These criteria use demographic (age, family life cycle), behavioural (vacation activities, amount of expenditure, chosen destination, distance travelled and frequency of travel) and socio-psychological variables (vacationer predispositions, values and lifestyles, attitudes, interests and opinions, motives, personality types and decision-making style) (Alvarez & Asugman, 2006;Anderson & Langmeyer, 1982;Awaritefe, 2003;Bansal & Eiselt, 2004;Becken & Gnoth, 2004;Beerly & Martin, 2004;Decrop & Snelders, 2005;Litvin, 2007;Mehmetoglu, 2007).…”