Influence of Internet On Tourism Consumer Behaviour: A Systematic Review

Abstract

This paper aims at identifying the state of academic research on the influence of Internet on tourism consumer behaviour. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Methodology was used to select the data and the analysis was complemented with bibliometric indicators. This research identified 83 relevant articles related to the influence of Internet on tourism consumer behaviour. The systematic review of the academic literature demonstrated that the Internet influences tourism consumer behaviour during the entire travel cycle stages. During the pre-consumption stage, motivations and decisionmaking process are highly influenced by several online sources. However, in the case of expectations, limited research was found on this area. Value co-creation behaviour is influenced by Internet during the final two stages of the travel cycle stages. Finally, evidence suggests that loyalty is influenced during the consumption and post-consumption stages. These results provide a categorized analysis of the influence of Internet on the behavioural variables during each of the travel cycle stages for academicians and practitioners. The analysis was conducted on two major academic databases: Web of Science Core Collection and Scopus. The inclusion of other data sources and other types of secondary data could complement these results.

The destination marketing and media profile – travel motives nexus amid tourism crisis: the mediating effect of the nation brand

“…In line with the contemporary literature, the findings affirm that South Africa's destination marketing efforts directly and positively influence the travel motives of tourists (Avraham and Ketter, 2017; Khan, 2021; Lee, 2021a; Tessler et al , 2020), more-so nature and cultural experience-oriented international tourists (Gaffar et al , 2022). Furthermore, the findings corroborate the literature on the influence of destination marketing on how the citizens of tourism destinations are perceived (Hemmonsbey and Tichaawa, 2021; Tessler et al , 2020; Winter, 2009), as well as the extent to which governance (Wiysonge et al , 2022) immigration policy (Matiza and Slabbert, 2020) and negative events (Khan, 2021; Rasoolimanesh et al , 2021a; Wike et al , 2020) impact on the decision-making process of tourists via information symmetry (Batista-Sánchez et al , 2022). Thus, the findings generally align with the notion of a symbiotic relationship between increased cognition and affective association (Gaffar et al , 2022; Nandonde, 2015).…”

“…Mass and socially-oriented media are both critical to tourist information symmetry and influential on public opinion (Wang et al , 2023; Zarezadeh et al , 2019), implying that how a destination is framed or profiled within the context of a crisis can immediately affect consumer tourist perceptions of a destination (Avraham, 2020). Consequently, specific authors (Avraham, 2020; Avraham and Ketter, 2017; Batista-Sánchez et al , 2022) concede that a “substantial” proportion of the stereotypes and misnomers that negatively influence tourist perceptions and behaviour towards African tourism destinations is manifest by and projected via various media.…”

“…Integrating PESO media facilitates implementing a multi-modal system for promoting tourism by simultaneously communicating and engaging consumers with marketing and media content via multiple channels and integrated messaging (Dietrich, 2020; Khan, 2021). To this end, the extant of literature has explored and recognised the influence of tourism-oriented advertising (Lee, 2021b); social media (Batista-Sánchez et al , 2022); tourism websites (Joseph and Anandkumar, 2021); government initiatives to promote tourism (Matiza, 2022); movies and other television content (Avraham, 2020); as well as media coverage (Lee, 2021a) on the conative behaviour (including travel motives) of tourists.…”

Mempromosikan Wisata Kuliner Di Kota Mataram Melalui Media Sosial, Peluang Dan Tantangan

“…Munculnya media sosial telah merevolusi sektor pariwisata global, memungkinkan para pengguna untuk berinteraksi dan bertukar informasi. Hal ini secara signifikan berdampak pada bisnis pariwisata berkelanjutan (Batista Sánchez et al, 2022;Ding & Huang, 2021;Haini, 2022). Organisasi pariwisata dunia secara aktif mempromosikan pariwisata berkelanjutan melalui platform media sosial.…”