“…In some cases, preexisting and “slumbering” CoPs can be leveraged when intentionally developing CoPs by “manipulating emergence” of new CoPs (Kislov, Walshe, & Harvey, ) and relying on the preexisting network and social capital (Fung‐Kee‐Fung et al, ; Iaquinto, Ison, & Faggian, ). By making CoP participation voluntary, the employees are allowed to decide whether the CoP is relevant for their jobs (Fung‐Kee‐Fung, Boushey, & Morash, ; Hemmasi & Csanda, ; Scarso et al, ) and to choose if the CoP focus is of practical interest to them (Akkerman et al, ; Wolf, Späth, & Haefliger, ). In this way, the CoP should include only genuinely involved and interested employees, which favours its successful development (Wenger, ).…”