Exploring Business Ecosystem Dynamics Using Agile Structuration Theory

Abstract

The authors' background interest is in innovation and entrepreneurship as elements of business strategy. Business ecosystems are viewed as complex adaptive systems, and engagement with such systems is explored utilising an analytical technique based on an agile structuration theory model. In this model, motivated knowledgeable agents act within an institutional (structuration) framework to implement a business idea, drawing on accessible resources from a broader business ecosystem and then learn from the outcomes. In a particular instance, this learning may lead to enhanced agent absorptive capacity, to an adaptation of an institutional framework, and to enhanced ecosystem resources that may be built on in another instance. Formal and informal interaction across boundaries is seen as important in accessing a broader socio-economic ecosystem which may be time-place sensitive. Longitudinal studies of one business model innovation and one technological innovation case, both embedded in the same regional business ecosystem, provide an illustration of the model's application.

Management Consulting Analysis and Applications of Adaptive Marketing and Organizational Strategy During COVID-19

“…In closing this case study analysis, Moreso faced the challenges of declining sales to over 85% because of the COVID-19 pandemic. The review of existing literature showed the need for organizationstobuildanadaptiveculture (Krishnan,2018;Schein&Schein,2017).Accordingto Beckett and O'Loughlin (2022) Economic challenges such as scaling departmental budgets faced with additional pressure to maximize marketing expenses are critical reasons for technological changes for real estate developmentbusinesses.Areductioninadvertisementcostsandmoreemphasisonmultimedia promotion and marketing practices are vital competencies needed for success in real estate development.DuetoaCOVIDenvironment,budgetcostscouldpotentiallyresultinseveraljob losses or restructuring positions for a lack of productivity in the long-term goals of marketing deliverables and milestones. Exploring the literature and client organizational development engagement developed several significant themes of areas where the organization focused and improved its performance.…”