As the year 2020 emerges, many universities are facing declining student enrollments. Six private liberal arts colleges in New England in the United States have announced they will close their doors. Savvy techniques are needed to stop the decline of enrollments and reach new students. Institutions of higher learning are investigating and using effective marketing strategies to propel recruitment and maintain established enrollment number goals. Changing marketing strategies to include the use of media organizations is driven by the Internet to include social media and artificial intelligence. Robust advertising enrollment techniques to attract potential learners is game-changing. This article explores the 2020 function of Internet practices for branding and marketing purposes at colleges and universities.

The digital economy is creating significant innovations in healthcare. Thriving in this new digital era requires all kinds of healthcare organizations to shift their cultural and organizational mindsets to be more adaptive. The new adaptability means letting go of outdated business cultures and processes, especially those that not inclusive and respectful of women and their professional contributions. This case study reflects an IT healthcare organization in which several senior managers inappropriately harassed female workers at work and online through their social media accounts. The study explored the complex dynamics of management consulting organizational development intervention using an applied research approach. The results concluded a significant need for organizational change in technical healthcare organizations as healthcare goes through a significant digital transformation as a result of a growing digital economy.

Engaged and experiential learning approaches encourage experimentation and expand teaching entrepreneurial leadership beyond just classroom lectures, textbooks, and PowerPoint slides. The use of experiential and scenario-based learning approaches helps students develop real-world problem solving and critical thinking leadership skills that demonstrate competencies and abilities beyond course grades and transcripts. Entrepreneurial leadership is the ability to think strategically, adapt to changing competitive forces, identify threats to longevity, and exploit business opportunities in a hyper-competitive and volatile entrepreneurial business environment. This case study research approach explores how leadership skills and abilities can be developed using real world embedded simulations that create beneficial relationships that help business owners, students, and the quality of graduate instruction.

The COVID-19 pandemic has changed the business dynamics for many organizations globally. This paper examines the demonstration of adaptable strategic leadership and marketing towards online and digital marketing approaches of a newly developed waterfront high rise condominium complex. As a result of COVID-19, business sales projections are off by 85%. This paper explores organizational development intervention practitioner-based applied qualitative action research that makes recommendations on the most resourceful options in which small businesses can attract customers and boost sales even with the pandemic. For this case study, the name Moreso, a fictitious name, will be used to respect the organization that provided the data used and approved the ability to publish these findings' privacy and intellectual capital. This research approach's value in this instance is built on the reality that many similar small businesses in the real estate industry experience these same dynamics because of COVID-19 but have no starting framework on how to respond.

This management consulting case study on adaptive marketing during COVID-19 in the real estate industry focuses on the overvaluation of housing utilizing horizontal diversification changes across demographics. Horizontal diversification is described as adding new products to an existing brand that targets existing consumers. The management consultants engaged in an action research analysis of Moreso Real Estate during COVID-19 as the organization seeks to discover innovative ways to penetrate the real estate market. Although COVID-19 still poses many challenges for businesses, this organizational development action research seeks to uncover practices in which businesses still face questions of how to meet the demand of the market. The management consulting organizational development framework utilized include the Ansoff Matrix and Balanced Scorecard Model. The intent is to influence the world of practice by providing viable strategies and recommendations from a real-world perspective.