The early concept of corporate social responsibility (CSR), also frequently described as corporate citizenship or sustainability, grew from the seminal 1987 Brundtland Report, commissioned by the United Nations. CSR has progressed to the standpoint that in organizations necessitates the synchronized fulfillment of the firm's economic, legal, ethical, and philanthropic responsibilities in ways that focus strategy, operations, and behaviors towards the promotion of sustainability from a construct where organizational strategy is concerned with the care of the planet, people, and profit. This paper explores the role of green human resources interventions focused on creating organizational cultures that support sustainability in technical and hyper-connected organizations. The paper is not intended to reconstitute theory. The paper is highly theoretical and practical with the intention of influencing the world practice from practical real-world problem approaches and theories from the literature.

The COVID-19 pandemic has changed the business dynamics for many organizations globally. This paper examines the demonstration of adaptable strategic leadership and marketing towards online and digital marketing approaches of a newly developed waterfront high rise condominium complex. As a result of COVID-19, business sales projections are off by 85%. This paper explores organizational development intervention practitioner-based applied qualitative action research that makes recommendations on the most resourceful options in which small businesses can attract customers and boost sales even with the pandemic. For this case study, the name Moreso, a fictitious name, will be used to respect the organization that provided the data used and approved the ability to publish these findings' privacy and intellectual capital. This research approach's value in this instance is built on the reality that many similar small businesses in the real estate industry experience these same dynamics because of COVID-19 but have no starting framework on how to respond.

The early concept of corporate social responsibility (CSR), also frequently described as corporate citizenship or sustainability, grew from the seminal 1987 Brundtland Report, commissioned by the United Nations. CSR has progressed to the standpoint that in organizations necessitates the synchronized fulfillment of the firm's economic, legal, ethical, and philanthropic responsibilities in ways that focus strategy, operations, and behaviors towards the promotion of sustainability from a construct where organizational strategy is concerned with the care of the planet, people, and profit. This paper explores the role of green human resources interventions focused on creating organizational cultures that support sustainability in technical and hyper-connected organizations. The paper is not intended to reconstitute theory. The paper is highly theoretical and practical with the intention of influencing the world practice from practical real-world problem approaches and theories from the literature.