2021
DOI: 10.3390/w13223183
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Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan

Abstract: In this study, the product attributes of cruise tours are distinguished into on-board activities, leisure space, cabin comfort, Michelin restaurant, and refund mechanism, and the multi-attribute utility model of cruise tours is constructed using the choice experiment (CE) method. Of the 575 questionnaires distributed, 439 were valid, with an effective recovery rate of 76.3%. The results revealed the following: (1) when cruisers travel, what they value the most is the quality of service on board, followed by th… Show more

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Cited by 4 publications
(2 citation statements)
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“…In exploring consumers’ WTP for green products, the choice experiment method (CE), with its ability to evaluate multiple attributes and levels, can combine different alternatives for important characteristics related to nonmarket goods or services, and enables respondents to state their preferences for hypothetical alternative scenarios. This method has been widely used in the fields of consumer behavior [ 42 , 43 ], sharing economy [ 44 , 45 ], green energy [ 46 , 47 ], tourism, and leisure [ 48 , 49 ]. In recent years, it has been gradually applied in the food industry [ 6 , 50 , 51 , 52 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…In exploring consumers’ WTP for green products, the choice experiment method (CE), with its ability to evaluate multiple attributes and levels, can combine different alternatives for important characteristics related to nonmarket goods or services, and enables respondents to state their preferences for hypothetical alternative scenarios. This method has been widely used in the fields of consumer behavior [ 42 , 43 ], sharing economy [ 44 , 45 ], green energy [ 46 , 47 ], tourism, and leisure [ 48 , 49 ]. In recent years, it has been gradually applied in the food industry [ 6 , 50 , 51 , 52 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…Analiza treści artykułów wskazała, że badaczy interesuje wiele wątków dotyczących związków między pandemią a postępowaniem turysty (tourist behavio(u)r). Studia dotyczą takich zagadnień, jak: psyche turysty (Kock, Nørfelt, Josiassen, Assaf i Tsionas, 2020) i jego potrzeby, oczekiwania i preferencje w czasie i po pandemii (Chang, Wang i Chen, 2021;Li, Nguyen i Coco-Stefaniak, 2021;Madani, Boutebal, Benhamida i Bryant, 2020;Orden-Mejía i in., 2022), oddziaływanie COVID-19 na tożsamość (Zhang, Wang i Rickly, 2021) i satysfakcję turysty (Hong i in., 2020;Cheng i in., 2022), jego postawa wobec wykorzystania wirtualnej rzeczywistości w planowaniu i realizacji podróży (Leung, Chang, Cheung i Shi, 2022) oraz chęć wirtualnego zwiedzania atrakcji turystycznych (Itani i Hollebeek, 2021) bądź zastępowania rzeczywistych podróży wirtualnymi ich odpowiednikami (Floreki Lewicki, 2022). Różnorodność problematyki jest bardzo duża.…”
Section: Wstępunclassified