Exploring Cultural Orientation on the Entrepreneur Competencies in the Globalization Era

Abstract

The existence of globalization concept absolutely brings consequences for business environment. Based on international literature, cultural orientation was required on business management in the globalization era. Nevertheless, there have been few numbers of cross-cultural entrepreneurship research. Previous research tended to focus on discussing cultural dimensions or using them in entrepreneurship. Therefore, this study proposes a different perspective which is to explore the cultural dimensions for the formation of entrepreneur competencies. Thus, this study aims at suggesting conceptual models and providing empirical evidence concerning national and individual cultural orientation including its role in influencing the formation of Small and Medium Enterprises (SMEs) entrepreneur competencies in facing the globalization era. For this purpose, the survey questionnaire was distributed to 129 SMEs entrepreneurs in the fashion sector in West Java – Indonesia, which was then tested by using VSM 1994 Formula, SPSS method and Partial Least Square (PLS) method. The findings and originality of this study were the novelty of national and its individual cultural values for Indonesia. Moreover, this study discovered that Cultural Orientation significantly influenced the form of entrepreneur competencies. Thus, the role of cultural orientation cannot be ignored in enhancing the ability of SMEs entrepreneurs to face the globalization era.

Essential competencies for engineers from the perspective of fresh graduates

“…Conceptual understanding and terminology related to generic competencies have varied, in particular at the higher education level (Solesvik, 2019;Mutiara et al, 2019;Šafránková & Šikýř, 2018). Billing (2003) researched standard graduate competencies required for jobs in various countries and found that skills can be exported to different countries.…”

The Increase in the Use of the “Saya” Expression among the Sumbawa Millennial Generation in the Globalization Era

“…The era of globalization is filled with a set of processes of change in the economic, social, cultural, technological, and institutional fields, which contributes to relationships between individuals worldwide (Sicca, 2021;Tolchah & Mu'ammar, 2019;Mutiara et al, 2019). It comes with a few benefits on personal and social levels (Mutiara et al, 2019).…”

“…The era of globalization is filled with a set of processes of change in the economic, social, cultural, technological, and institutional fields, which contributes to relationships between individuals worldwide (Sicca, 2021;Tolchah & Mu'ammar, 2019;Mutiara et al, 2019). It comes with a few benefits on personal and social levels (Mutiara et al, 2019). In personal terms, it opens up the opportunity for every individual to gain knowledge through various media, master foreign languages from television programs and contents over the Internet, develop creativity, and improve learning abilities (V. K. M. P.…”

The Theory of Planned Behaviour as a model for understanding Entrepreneurial Intention: The moderating role of culture

“…This dimension is important in entrepreneurship studies because of the theoretical link between the tolerance of uncertainty and risk taking (Beugelsdijk et al, 2017;Laskovaia et al, 2017;Valliere, 2017) which implies that individuals with a low Uncertainty avoidance will show a greater propensity to start up new businesses (Calza et al, 2020). Although the link between the ability to cope with uncertainty and entrepreneurial activity has empirical support (Naqvi & Siddiqui, 2020;Canestrino Magliocca & Pawelek, 2020), there are findings to the contrary (Lee & Kelly, 2019;Mutiara et al, 2019).…”

“…It is apparent from the paragraph above that many of the studies consider the cultural dimensions independently and this is one of the major quandaries in the study of culture, (Irene, 2016;Mutiara et al, 2019;Shiri et al, 2017;Valliere, 2017;Williams & McGuire, 2010).…”