Exploring Factors Associated With Digital and Conventional Political Participation in the Caribbean

Adugu, Emmanuel; Broome, Pearson A.

doi:10.4018/ijep.2018040103

Cited by 3 publications

(2 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Decision-making is an emotional process in which customers try to meet their needs by gathering information and selecting the products or services they want. Regarding Adugu & Broome (2018), by maintaining a good relationship with the consumers can give consumers a positive attitude toward the product or brand. Consumers' satisfaction-generating and networking involvement allows consumers to choose to buy goods and use services.…”

Section: ) Theories and Concepts Related To Decision-making To Purchasementioning

confidence: 99%

Mediating the Drive: How Brand Image Shapes the Adoption of Technology and Innovation in Bangkok's Electric Vehicle Market

Pruksarungruang

2023

IJSASR

View full text Add to dashboard Cite

Background and Aim: The electric vehicle (EV) market in Bangkok has evolved driven by environmental concerns, urban congestion, government incentives, charging infrastructure development, and consumer preferences, making it a promising contributor to a cleaner and sustainable urban mobility landscape. This research explores the dynamics of technological acceptance, innovation, brand image, and decision-making in the context of electric vehicle (EV) adoption. Therefore, this research can be used as a guideline for policymakers, marketers, and industry stakeholders aiming to promote sustainable and technologically advanced transportation solutions. Materials and Methods: The study employs a quantitative approach, utilizing a questionnaire-based survey method, and targets a sample of 200 participants residing in Bangkok with prior knowledge of electric vehicles. Following the principles outlined by Gorsuch (1983), simple random sampling was applied. The index of item-objective congruence (IOC) was between 0.67-1.00. The Cronbach's alpha coefficient was between 0.835 - 0.919. Statistical analysis techniques encompassing percentages, averages, standard deviations, and structural equation modeling (SEM) were employed. Results: The findings of this research reveal that individuals possessing knowledge about electric cars exhibit a significantly high level of acceptance regarding technology, innovation, brand image, and decision-making. Also, they all have high scores in every aspect with a mean of 3.97, 3.81, 3.87, and 3.98, as well as standard deviations of 0.792, 0.764, 0.690, and 0.652, respectively. Furthermore, the study elucidates the factors influencing decision-making (DM) regarding electric vehicle purchases, with technology acceptance (TA) and innovation (IN) emerging as critical determinants. Both TA and IN exert direct effects on DM with values equal to 0.122 and 0.241. Additionally, these factors indirectly impact DM with values equal to 0.159 and 0.495, respectively, which underscore their multifaceted roles in shaping consumer choices. Importantly, TA and IN also have a direct effect of 0.270 and 0.840 on brand image. Notably, brand image has a direct effect on DM with values of 0.589. Conclusion: The findings underscore the significance of informed consumer knowledge and positive brand image in fostering the adoption of electric vehicles, aligning with the broader societal goal of sustainable and environmentally conscious mobility solutions.

show abstract

Section: ) Theories and Concepts Related To Decision-making To Purchasementioning

confidence: 99%

Mediating the Drive: How Brand Image Shapes the Adoption of Technology and Innovation in Bangkok's Electric Vehicle Market

Pruksarungruang

2023

IJSASR

View full text Add to dashboard Cite

show abstract

“…For years now, Ghanaians have expressed dissatisfaction in the telecommunication industry. The industry,alsoknownthenasPostal&TelecommunicationsGhana(P&T)wasreformedin1994 andthenamewaschangedtoGhanaTelecom(GT)duetothepoorservicesbeingoffered (Adugu, 2009).Themobileserviceindustryhasseentremendouschangeinrecentyearscomparedtothetimes whentherewerefewcompaniesoperatinginisolation.Networkprovidersinoperationnowinclude MTN,Vodafone(Ghana),TigoandAirtelGloandExpresso.EventhoughGhanaianshaveachoice whenitcomestowhichnetworktoselect,dissatisfactioningeneralisveryhigh.Managersinthese mobilenetworksutilizecelebritiesasbrandambassadorstopromotetheirproductsandservices,and Glo,whichisthefocusofthisresearch,isnoexception.GlobecameGhana'sfifthmobilenetwork operatorQualityhasbecomeanissuewithnetworkproviders.Therefore,thecompaniesaretrying alltheycantointriguenewconsumerstousetheirproductandservices(Ocloo&Tsetse,2013).As longastheconsumersusesaproductorservicebutarenothappywiththequalityand/oritsworth, thereisboundtobedissatisfaction (Anderson&Sullivan,1993).Thisleadstothefourthhypothesis:…”

Section: Consumer Dissatisfaction In the Telecommunication Industry I...mentioning

confidence: 99%

The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry

Portia

Antwi

2017

International Journal of Customer Relationship Marketing and Management

View full text Add to dashboard Cite

Celebrity advertisement is a popular method adopted by companies, and NGO's to increase the awareness of their product or service, sales and profit margin. The notion behind this strategy is that consumers and the general public usually endorse the lifestyle and personality of these celebrities. To this effect they tend to patronize the goods and services endorsed by such celebrities. The advertising literature does not mention much about these celebrity advertisement, therefore this research will bridge the gap by empirically testing to find out if celebrities have any influence on such advertisements and if they influence consumers purchase intentions. A self-administered questionnaire was distributed to 290 Ghanaians, using Glo Mobile Ghana Ltd as a case study. After analyzing the data received, the findings affirmed that celebrity advertisement does not always have a positive influence on products and consumers' purchase intentions. Conclusions and managerial implications are discussed

show abstract

How Political Efficacy Relates to Online and Offline Political Participation: A Multilevel Meta-analysis

Oser

Grinson

Boulianne

et al. 2022

Political Communication

View full text Add to dashboard Cite

Exploring Factors Associated With Digital and Conventional Political Participation in the Caribbean

Cited by 3 publications

References 48 publications

Mediating the Drive: How Brand Image Shapes the Adoption of Technology and Innovation in Bangkok's Electric Vehicle Market

Mediating the Drive: How Brand Image Shapes the Adoption of Technology and Innovation in Bangkok's Electric Vehicle Market

The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry

How Political Efficacy Relates to Online and Offline Political Participation: A Multilevel Meta-analysis

Contact Info

Product

Resources

About