Exploring new product portfolio management decisions: The role of managers' dispositional traits

Abstract

Product strategy links to new product development (NPD) through new product portfolio management (NPPM). This dynamic decision process addresses the strategy implementation questions of identifying which new product ideas to pursue and their relative priorities. Despite the importance of NPPM in implementing product strategy, firms exhibit substantial performance-affecting differences. We investigate one potential source for such differences by examining the impact of managers' dispositional factors as a possible explanation. Using a case study research method, we examine differences in NPPM strategies and managers' revealed dispositional traits across three divisions of a single conglomerate firm operating in different business-to-business markets. Based on our analysis, we offer propositions relating managers' dispositions to NPPM strategy: analytic cognitive style is associated with balance, ambiguity tolerance is associated with strategic fit, and leadership style is associated with the relative weights applied to each dimension. © 2007 Elsevier Inc. All rights reserved

Antecedents and Consequences of Reflexivity in New Product Idea Screening*

“…In a recent study, McNally, Durmusoglu, Calantone, and Harmancioglu (2009) put forward a number of propositions relating managers' dispositional traits to the decision‐making process in a new product idea screening context. Specifically, cognitive style and leadership style were identified as important factors affecting decision‐making performance in a project selection setting.…”

Proposta de seleção e priorização do portfólio de novos produtos em uma empresa têxtil

“…Moraes & Laurindo, 2003;Rabechini Junior et al, 2005;Castro & Carvalho, 2010). Quando estas organizações buscam suas habilidades para gerar múltiplas ideias para novos produtos que sejam consistentes com a estratégia atual do produto e selecionam os projetos com maior probabilidade de sucesso, o desempenho de novos produtos deve melhorar (McNally et al, 2009).…”

A conceptual multi-dimensional evaluation model for new product portfolio management — Using hybrid fuzzy model of AHP-DEA

“…There are research studies carried out to identify different evaluative dimensions in taking New Product Portfolio Management (NPPM) decisions [l3], [22], [24]. The NPPM decision involves assessing how well projects meet strategic goals and justification of product opportunities [14], [12], [16].…”