Exploring purchasing integration in product development

Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis

“…Functions work together either through designated inter-functional teams or through close regular formal and informal communication (Wynstra, Weggeman, & van Weele, 2003). Functional goals are aligned with strategic priorities of the organization and have an inter-functional orientation in which one function will accommodate some priorities of exchange partners.…”

“…Co-management working patterns include dedicated teams that operate separately from individual functions (Wynstra, Weggeman, & van Weele, 2003). These joint innovation teams take ownership of the process and typically are formed for specific projects feeding back into specific functional areas with feedback loops for the design elements of the work and operational details to facilitate implementation and undertake mutual adaptation (Viio & Grönroos, in press).…”

Governance of supplier collaboration in technologically uncertain NPD projects

“…Schiele (2010) refers to the dual role of purchasing, adding an innovation-orientation to the traditional cost-orientation of purchasing activities. An innovation-orientation concerns aligning internal development activities with the development activities of suppliers, including ensuring that the supplier's technical competencies are exploited, and committing the supplier's activities to the NPD project (Wynstra, et al 2003). …”

Collaborative innovation with suppliers: a conceptual model for characterising supplier contributions to NPD

“…Long-term collaboration benefits can only be captured if a company can build long-term relationships with key suppliers, with which it builds learning routines and ensures that the capability sets of both parties are aligned and remain useful for future joint projects. Consequently, activities related to prioritizing, mobilizing, coordinating, and timing are necessary (Wynstra et al, 2003). These activities are related to supplier selection and resource allocation, getting a commitment from suppliers, coordinating the development work, and making sure that information exchanges are taking place in a timely and correct manner.…”