Exploring temporal aspects of social identity: the concept of possible social identities

Abstract

In the social identity model of reactions to negative social identity (Tajfel & Turner, 1979, 1986), the concept of cognitive alternatives focuses on individual and group perceptions of the possibility of changing group memberships or improving existing ones. In the current paper, the under‐researched concept of cognitive alternatives is expanded so as to better encompass issues relating to the temporal dimension of social identity maintenance. Markus and Nurius' (1986) possible selves perspective is used as a starting point for exploring the manner in which social identity maintenance is influenced by cognitions about, and social representations of, a group's past and possible future. It is proposed that the concept of cognitive alternatives be expanded to incorporate possible social identities, which represent individual and shared cognitions about possible past group memberships, possible future group memberships, and perceptions of the possible past and future for current group memberships. The consequences of perceiving positive and negative possible social identities are examined, and methodological issues which might facilitate their empirical study addressed. © 1998 John Wiley & Sons, Ltd.

Corporate Social Responsibility and employee behavior: mediating role of organizational commitment

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