Exploring the business logic behind CSR certifications

Dahlin, Peter; Ekman, Peter; Röndell, Jimmie; Pesämaa, Ossi

doi:10.1016/j.jbusres.2019.11.046

Cited by 27 publications

(23 citation statements)

References 51 publications

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“…Research celebrating controversial branding practices surfaces as assuming that brands are fundamentally morally competent (Luo et al, 2013; Mukherjee & Althuizen, 2020). By contrast, the creation of doppelganger brand images (Giesler, 2012; Thompson et al, 2006) captures perceptions of free speech boundary transgression resulting from a lack of moral sensitivity, while condemnations of brands’ communications as green or woke washing (Dahlin et al, 2020; Eilert & Nappier Cherup, 2020) signals opportunism resulting from poor moral integration, and accusations of being a follower who develops products and communications that sell or please indicate inadequate conformists resulting from a limited moral vision.…”

Section: Discussionmentioning

confidence: 99%

Authenticating brand activism: Negotiating the boundaries of free speech to make a change

Sibai

Mimoun

Boukis

2021

Psychology and Marketing

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Activist brands commonly engage in controversies to redefine which opinions and ideas are acceptable to express publicly. We conceptualize this practice as free speech boundary work. How can activist brands negotiate the boundaries of free speech to authenticate their activist positioning? By conducting a comparative case study of 18 activist brands, we identify three controversial strategies—creating monstrous hybrids, challenging the establishment, and demonstrating exemplarity—each of them challenging the boundaries of free speech through a distinct mechanism. The results show that whether these strategies authenticate brands’ activism depends on their ability to communicate brands’ moral competency, defined in terms of moral sensitivity, moral vision, and moral integration. This study contributes to the literature on brand activism by proposing an integrative framework that articulates the mechanisms underlying the reformative power of controversial brand activism. Second, we contribute to the literature on brand activism authentication by introducing a competency‐oriented view that reveals the heterogeneous and multidimensional nature of activism authenticity and expands our conception of the spectrum of moral territories with which activist brands can engage.

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Section: Discussionmentioning

confidence: 99%

Authenticating brand activism: Negotiating the boundaries of free speech to make a change

Sibai

Mimoun

Boukis

2021

Psychology and Marketing

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“…In contrast to the standard agency framework that relies on setting up an outcome-based contract to align the interest between principal and agent (Eisenhardt, 1989), behavioral agency aims to improve the agency framework by focusing on agent motivation (Pepper & Gore, 2015). Relying upon cognitive evaluation theory, behavioral agency theory argues that agents are not purely motivated by external financial rewards or punishments, that in fact, such extrinsic motivational tools will "crowd out" the agent's intrinsic motivations, and that the agency problem can be most effectively mitigated by relying upon intrinsic factors rather than extrinsic ones (Dahlin et al, 2020;Shi et al, 2017;Sieger et al, 2013). The only problem is that behavioral agency theory does not suggest how such intrinsic motivations can be actuated (Pepper & Gore, 2015).…”

Section: Corporate Social Responsibility and Behavioral Agency Theorymentioning

confidence: 99%

How corporate social responsibility can incentivize top managers: A commitment to sustainability as an agency intervention

Greiner

Sun

2021

Corp Soc Responsibility Env

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Over the past few years, scholarly interest in corporate social responsibility (CSR) has been increasing. However, research on the relationship between CSR and firm performance has revealed a complicated relationship. In this paper, we argue that part of the basis for the generally positive relationship between CSR and firm performance might come from a reduction in agency costs. Relying on behavioral agency theory, we construct a model in which CSR moderates the impact of the agency problem on specific firm outcomes, including firm performance, the use of stock options, and goodwill. Based on panel data of publicly traded U.S. firms from 1999 to 2013, we find support for that model. These findings suggest the role of CSR in improving corporate governance efficiency through mitigating agency problems inside the firm.

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“…A lot has been written about the desirable outcomes of the implementation of CSR at company level ( Bekmeier-Feuerhahn et al., 2017 ; Dahlin et al., 2020 ; Farooq and Salam, 2020 ; Hawn and Ioannou, 2016 ; Liao and Mak, 2019 ; Murillo and Lozano, 2006 ; Real de Oliveira and Ferreira, 2014 ; Shen and Zhang, 2019 ; Tang et al., 2012 ; Yang et al., 2020 ). Various academicians (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

Cleaner production practices at company level enhance the desire of employees to have a significant positive impact on society through work

Farooq

Salam

2021

Journal of Cleaner Production

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Implementation of cleaner production practices (CPP), service quality (SQ) and corporate social responsibility (CSR) is often studied at organizational level. A number of studies on trio have reported it’s significant impact on overall organizational performance and profitability across the globe. However, not much is studied about the individual level micro influence of these constructs on employee engagement (EE), organizational pride (OP), organizational identification (OI) and “desire to have a significant impact through work” (DSIW). Therefore, this study presents a comprehensive framework for assessing the impact of the implementation of CPP, SQ and CSR on EE, OP, OI and DSIW. Data collected from 320 non-managerial staff members employed at a garments manufacturing company in Pakistan was analyzed using partial least square (PLS) approach. Findings revealed that the implementation of CPP, SQ and CSR plays an important role in shaping EE, OP, OI and DSIW in the garments manufacturing industry. Further, it is found that the implementation of CPP has a non-significant impact on SQ. Additionally, results of the importance-performance map analysis (IPMA) have also confirmed that the implementation of CPP at company level has shown a highest importance and performance amongst all the latent constructs proposed as predictors of DSIW in the garments manufacturing industry. These findings are a step forward and unique contribution of this study in the domain of CPP, SQ, CSR, EE, OP, OI and DSIW.

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Exploring the business logic behind CSR certifications

Cited by 27 publications

References 51 publications

Authenticating brand activism: Negotiating the boundaries of free speech to make a change

Authenticating brand activism: Negotiating the boundaries of free speech to make a change

How corporate social responsibility can incentivize top managers: A commitment to sustainability as an agency intervention

Cleaner production practices at company level enhance the desire of employees to have a significant positive impact on society through work

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