Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach

Role and effect of traditional markets: The internationally awarded case of Barcelos

“…However, it was essential to seek global sustainability because the market's effects were broad and both positive and negative. Nowadays, according to Cunha (2007), tourism is considered to have economic as well as also cultural, political, social, and environmental effects; thus, it plays an active role in the conservation, recycling (Chandran & Bhattacharya, 2019;Oliver et al, 2019;Sánchez-Fernández et al, 2019), and enhancement of cultural and environmental heritage. However, tourism can be an agent of perversion or cultural, social, environmental, and heritage destruction; it can cause political difficulties.…”

“…Dixit et al, 2019;Mariani & Guizzardi, 2020;Richards & Font, 2019;Sánchez-Fernández et al, 2019;Sharma & Sarmah, 2019;Surugiu et al, 2019); ii) socioeconomic effects (e.g. Buckley et al, 2015;Chandran & Bhattacharya, 2019;Gascón, 2016;George, 2015;Mariani & Guizzardi, 2020;Oliver et al, 2019;Sánchez-Fernández et al, 2019); iii) environmental effects (e.g. Benur & Bramwell, 2015;Chandran & Bhattacharya, 2019;D.B.…”

“…This motivation has awakened communities to the exaltation of their "cultural identity," assuming into an authentic and differentiating tourist element (Akgün et al, 2015;Dixit et al, 2019;Han et al, 2017;Lu et al, 2016). Tourism management seeks the sustainable and inclusive use of a region's resources by visitors; here, cultural motivations play a significant role (Connell et al, 2015;Tribe & Liburd, 2016;Zhang et al, 2016;Kempiak et al, 2017;;Sánchez-Fernández et al, 2019;Chandran & Bhattacharya, 2019;Sharma & Sarmah, 2019). Traditional markets/fairsparticularly those located in the northwest of the Iberian peninsula -take on the role of cultural tourist hubs; they often assume to be representative of local customs and traditions, products and activities, and ancient/lasting knowledge (Giannakopoulou et al, 2017;Munjal et al, 2015;Vergori & Arima, 2020).…”

“…The traditional market of Barcelos is one of the oldest in Portugal; it is illustrative of the region's local agricultural and traditional customs. There is great scholarly potential in attempting to understand how the region's cultural, heritage, environmental, and economic potential enable it to become a dominant player in competitive and sustainable tourism; at the same time, there is also an interest in how tourists perceive the sustainability of the destinations (Mariani & Guizzardi, 2020;Sánchez-Fernández et al, 2019). Thus, the literature deems it important to evaluate the socioeconomic effects of the markets as a tourist attraction (e.g.…”

The use of the CHAID algorithm for determining tourism segmentation: A purposeful outcome

“…There are few market segmentation studies that consider travel characteristics (accommodation, means of transportation used, duration of stay, number of visits), economic variables (season), demographic items (age, gender, educational level) and geographic ones (residents/non-residents) all at the same time. The role of residents has featured in recent segmentation studies (see for example Sánchez-Fernández et al., 2019 ; Stylidis, 2018 ; Stylidis et al., 2018 ) but in isolation. Where integrated studies were conducted, albeit many decades ago by LaPage (1969) and Stynes and Mahoney (1980) , these studies did not clearly identify distinct tourist groups based on the variables .…”