“…Notably, consumer attitude in the green marketing field has been defined as comprising of two categories: general environmental attitudes (GEA) and specific environmental attitudes (SEA). Both categories of attitudes have been described using various terms, such as, “inward attitude” and “outward attitude” (Leonidou, Leonidou, & Kvasova, ; Trivedi, Patel, & Acharya, ), “product attitude” and “environmental attitude” (Chen, Chen, & Tung, ), and others. According to Hines, Hungerford, and Tomera () the GEA represents the attitudes toward the environment as a whole, and the SEA refers to attitudes toward specific behaviors, such as recycling and purchasing green products…”