Exploring the determinants of the frugal shopper

Shopping orientations of US males: A generational cohort comparison

“…Shopping orientations captured in the survey included shopping enjoyment, price consciousness, brand consciousness, shopping confidence (all from Seock and Bailey, 2008); recreational shopping tendency, market mavenism, antipathy and frugality (Bove et al, 2009); brand loyalty, confused by overchoice, store loyalty (all from Sproles and Kendall, 1986); time and convenience consciousness (Bickle and Shim, 1993). All orientations were measured using five-point Likert-type scales (1¼strongly disagree, 2 ¼disagree, 3 ¼neither agree nor disagree, 4¼agree, 5¼strongly agree).…”

The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

“…Research shows that mavens are frugal (Bove, Nagpal, & Dorsett, 2009), smart shoppers who are heavy users of coupons and deal websites (Boon, 2013;Price et al, 1995), indicative of the fact that they are price-sensitive and bargain-hunting (Berne, Múgica, Pedraja, & Rivera, 2001;Martínez & Montaner, 2006;Urbany, Dickson, & Kalapurakal, 1996). Irrespective of their price-consciousness in comparison with younger age groups, boomer mavens would be expected to demonstrate such traits to a greater degree than boomers who are non-mavens.…”

When are frugal consumers not frugal? The influence of personal networks

“…While the topic of frugality has included a wide range of subjects, including shopping behavior (Todd and Lawson, 2003), use of money (Kasser, 2005), personal well-being (Tatzel, 2002), interpersonal susceptibility (Lastovicka et al, 1999), market mavenism (Bove et al, 2009) and self-restraint (Kasser, 2005;Youn and Faber, 2000), literature on frugality has primarily focused on individual characteristics and behavior, ignoring the impact of individuals' personal networks on their frugal behavior. Given that consumers are often affected by how others will judge and perceive them (Calder and Burnkrant, 1977), individuals' personal networks may play an influential role in shaping one's frugal identity and related behaviors in retail spaces.…”

“…This is because frugal shoppers tend to be more critical of retail services and selections, as well as, product quality and price (Bardhi and Arnould, 2005). Hence, increasing recognition by retail and marketing researchers to understand non-consumption has become a key topic in identifying the spending patterns of frugal consumers (Bardhi and Arnould, 2005;Bove et al, 2009;Lastovicka et al, 1999;Rick et al, 2008). By definition, frugality is a "unidimensional consumer lifestyle trait characterized by the degree to which consumers are both restrained in acquiring and in resourcefully using economic goods and services to achieve long-term goals" (Lastovicka et al, 1999, p. 88).…”