Exploring the dialogic communication potential of selected African destinations' place websites

Hinson, Robert Ebo; Osabutey, Ellis L.C.; Kosiba, John Paul

doi:10.1016/j.jbusres.2018.03.033

Cited by 15 publications

(11 citation statements)

References 87 publications

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“…Potential visitors have mostly inadequate knowledge about the characteristics of a place they have not visited before. As such, extant research argues that a country's image plays a vital role in tourist knowledge gathering and behaviours by influencing the pre-visit decision-making process (Foroudi et al, 2018;Hinson et al, 2018). Hence, we hypothesise:…”

Section: Consequences Of Country Image: Country Image and Intention To Visitmentioning

confidence: 94%

“…Additionally, websites have been perceived to influence decisions on visiting destinations (Dion and Woodside, 2010). Consequently, websites are a critical component of country image formation, as they shape consumers' opinions and create positive perceptions that impact their behaviours (Hinson et al, 2018). Owing to the importance of websites, consumers (tourists) expect website content to be engaging, provide useful information, and have simple navigation interfaces (Van der Heijden, 2003;Chung and Law, 2003).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Hinson

Kosiba

Boateng

et al. 2019

EBR

Self Cite

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Purpose Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications scholars. This paper is one of the initial attempts to address such research lacuna. The paper aims to examine the dialogic potential of the Brand South Africa website and its effect on the country’s image, as well as the impact of this image on consumers’ (tourists) visiting intentions. Design/methodology/approach Drawing from the dialogic communication and impression management theories, the authors applied partial least squares structural equation modelling (PLS-SEM) to analyse data solicited from 672 participants via an electronic survey. Findings This paper demonstrates that the dialogic communication principles of the Brand South Africa website have positive influences on the image impression of South Africa. Country image impression was also found to have a significant effect on intentions to visit. Practical implications This study is of potential benefit to researchers, government agencies and those responsible for nation branding. Originality/value This study contributes to marketing and tourism literatures, by drawing on theories of dialogic communication principles and impression management, to fill the gap regarding the effect of nation brand websites on country image impression and visiting intention of consumers (tourists).

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Section: Consequences Of Country Image: Country Image and Intention To Visitmentioning

confidence: 94%

Section: Hypotheses Developmentmentioning

confidence: 99%

Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Hinson

Kosiba

Boateng

et al. 2019

EBR

Self Cite

View full text Add to dashboard Cite

show abstract

“…Furthermore, the indicators or categorization of this research were taken based on the principles of Dialogic Communication byKent & Taylor (1998), that is, these principles have also been used byAgyemang (2015), Hinson (2020), andbilgier &Kocaomer (2020)…”

Section: Methodsmentioning

confidence: 99%

Dialogic Communication Model Application To Measure Dialogic Level on Website

Safitri

Kriyantono²,

Veronika³

2022

ICCS Proceeding

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Corporate communication is one of the main keys to building public trust in a company. The development of information and communication technology such as websites is used by companies to achieve a goal. This study uses quantitative content analysis methods to answer whether PT Freeport Indonesia, which is now a state-owned company, can implement Dialogic communication on the company's website. The methodology used is quantitative content analysis, while the research is the website of PT Freeport Indonesia for the period 2021. The data analysis used is a coding sheet and the principles presented by Kent & Taylor (1998). The results obtained are through the eight main features and their contents, and 88 news reports in 2021 that the principles of dialogic communication are applied to the website. PT Freeport Indonesia applies all the principles of Dialogic Communication so that it can be called dialogic, which is open and communicative to the public or its visitors. The five principles have different values or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication. The five principles have different values or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication. The five principles have different values or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication.

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“…H1d: Escapism experience is positively correlated with co-creation experience Novelty also leads to higher engagement (Caber et al, 2018). The personalization of services and products has been proven by scholars to be the basis for consumers to obtain co-creation experiences (Hinson et al, 2020). Therefore, unique and novel travel experiences are more likely to increase visitor engagement and bring visitors a co-creation experience.…”

Section: H1b: Education Experience Is Positively Correlated With Co-c...mentioning

confidence: 98%

Wine tourism experience effects on co-creation, perceived value and consumer behavior

Zhang

Lee

2022

Ciência Téc. Vitiv.

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Wine tourism is an increasingly prevalent form of tourism, but is still an emerging market in China. Wine tourism is highly experiential, yet only a few research works have focused on the antecedents and consequences of co-creation experience in the context of wine tourism. In this study, Chateau Changyu Rena Shaanxi, China, was selected as the site of research to explore the impacts of wine tourism experience on co-creation experience, perceived value, and consumer behavior. The Structure Equation Modeling (SEM) method has been used to analyze a sample of 536 respondents who have participated in wine tourism. The results show that most Chinese tourists participated in wine tourism for the first time and spent around 800 Renminbi for wine in average at the winery. In addition, this study is the first to confirm that autonomous of co-creation experience, entertainment, education, escapism, and novelty experience have positive effects on co-creation experience. Education experience, esthetic experience, escapism experience, and hedonism experience are positively correlated with perceived value. Co-creation experience and perceived value are positively correlated with word-of-mouth intention, revisit intention and purchase intention. The results of this study also provide implications for winery operators, guiding them to improve their business strategies, enrich wine tourism experience, encourage tourists to participate in co-creation activities, reward visitors for positive word-of-mouth promotion and offer cost-effective products.

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Exploring the dialogic communication potential of selected African destinations' place websites

Cited by 15 publications

References 87 publications

Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Dialogic Communication Model Application To Measure Dialogic Level on Website

Wine tourism experience effects on co-creation, perceived value and consumer behavior

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