Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt

Bendary, Noha; Al-Sahouly, I

doi:10.24052/jbrmr/v12is02/eteoutoaauotufeopuaeouomcie

Cited by 19 publications

(15 citation statements)

References 28 publications

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“…Untuk itu diperlukan adanya pemahaman mengenai faktor-faktor yang mendorong petani untuk berpartisipasi di dalam sharing economy peer-to-peer lending pembiayaan pertanian. Adapun penelitian ini berbeda dengan penelitian-penelitian yang pernah dilakukan sebelumnya (Baptista & Oliviera, 2015;Banerjee, 2016;Buettner, 2017;Bendary & Sahouly, 2018) yang mana responden yang diteliti adalah mereka yang sudah mengadopsi, sedangkan pada penelitian ini jenis kriteria responden adalah petani yang belum mengadopsi namun telah mengetahui mengenai layanan sharing economy peer-to-peer lending pembiayaan pertanian.…”

Section: Pendahuluanunclassified

Minat Petani Mengadopsi Sharing Economy Peer-to-Peer Lending Sebagai Alternatif Pembiayaan Pertanian

Septiani

Sumarwan

Yuliati³

et al. 2021

MIX

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ENGLISHResearch on adoption of sharing economy in agribusiness is still scarce, particularly the research on adoption of peer-to-peer lending by farmers. Some studies have shown that sharing economy offers benefits to the farmers, hence it is important to drive farmers to adopt sharing economy. This study aims to investigate the factors that drive the behavioral intention of farmers to adopt sharing economy. The form of sharing economy investigated in this study is peer-to-peer lending in farming funding. This study uses variables of UTAUT2 to measure the acceptance toward technology used in sharing economy and Theoretical Model of Participation in the Sharing Economy to measure the acceptance towards the service of sharing economy itself. Besides the variables of the aforementioned theories this study also includes new variables which are trust and values. The respondents of this research are 144 farmers in West Java, Indonesia who have not adopted peer-to-peer lending farming funding. The data is analyzed using SEM, showing the results that there are three variables showing significant and positive correlation, which are hedonic motivation, price value and habit. BAHASA INDONESIAPenelitian mengenai sharing economy di sektor agribisnis di Indonesia relatif masih sedikit, khususnya penelitian mengenai adopsi peer-to-peer lending oleh petani. Beberapa penelitian mengenai sharing economy menunjukkan bahwa sharing economy memberikan manfaat bagi petani, oleh karenanya penting untuk mendorong adopsi sharing economy oleh petani. Penelitian ini bertujuan untuk menggali faktor-faktor yang mendorong timbulnya niat berperilaku di kalangan petani untuk mengadopsi sharing economy. Bentuk sharing economy yang diteliti di dalam riset ini adalah peer-to-peer lending dalam pembiayaan pertanian. Studi ini menerapkan variabel-variabel dari teori utama UTAUT 2 serta Model Teoretis Partisipasi Sharing Economy masing-masing teori tersebut untuk menginvestigasi faktor-faktor pendorong niat berperilaku mengadopsi sharing economy dari sisi teknologi serta dari sisi layanan sharing economy-nya sendiri. Selain variabel-variabel dari kedua teori di atas penelitian ini juga menambahkan variabel kepercayaan (trust) dan nilai-nilai (values). Penelitian dilakukan di wilayah Jawa Barat, Indonesia, dengan jumlah responden 144 petani yang belum mengadopsi sharing economy peer-to-peer lending. Hasil analisis data menggunakan SEM menunjukkan terdapat tiga variabel yang menunjukkan hubungan signifikan dan positif, yaitu motivasi hedonis (hedonic motivation), nilai harga (price value), serta kebiasaan (habit).

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Section: Pendahuluanunclassified

Minat Petani Mengadopsi Sharing Economy Peer-to-Peer Lending Sebagai Alternatif Pembiayaan Pertanian

Septiani

Sumarwan

Yuliati³

et al. 2021

MIX

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“…In a similar study by Bisdee (2007), it is mentioned that online shopping websites that can provide useful services & information for online customers, which traditional shopping cannot provide, will be perceived as being useful by the consumers. [38,42,52,87,88,91] . Their findings suggest that consumers have more positive attitudes toward online purchasing when online vendors can enhance their ability & usefulness.…”

Section: Perceived Usefulnessmentioning

confidence: 99%

“…Jones & Hubona (2005) define the ease of using technology as the ease of learning & becoming professional in using that technology. [38,55,87,97] who conclude that a system that is easy to use often needs less work on the part of users & increases their intention to use online technology for shopping.…”

Section: Perceived Usefulnessmentioning

confidence: 99%

Untitled

2021

Int. J. Appl. Res.

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The advent of electronic commerce (e-commerce) has resulted in significant benefits for businesses, with e-commerce becoming indispensable for small and medium-sized enterprises (SMEs) all over the world. E-commerce is considered an appropriate technique for selling, marketing & integrating online services that can play a significant role in determining, maintaining & getting customers. However, ecommerce adoption remains a vital yet evasive & complex phenomenon, with little known regarding its determinants. The goal of this research is to provide an overview of e-commerce usage among SMEs. It identifies the e-commerce benefits realized through these SMEs. It conducted an intensive review of the related literature to cover this study's variables. The study was performed utilizing a nonexperimental study experimental research design. This exploratory study included an essential investigation into secondary data. The study development & modelling of secondary data to highlight the research's final results by reviewing the literature of the existing frameworks & models in ecommerce adoption. Additionally, it is proposed that future researchers do a field study by collecting primary data and conducting statistical tests on the essential components that help in the adoption of ecommerce in Iraqi SMEs.

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“…Hal ini sejalan dengan penelitian dari Yeo et al, (2017), yang menyatakan bahwa hedonic motivations memiliki pengaruh positif terhadap convenience motivation. Hal yang sama juga ditemukan oleh Bendary & Al-Sahouly (2018) bahwa hedonc motivation memengaruhi convenience motivation secara positif. H1 : Hedonic Motivation memiliki pengaruh positif terhadap Convenience Motivation.…”

Section: Tinjauan Pustaka 121 Hedonic Motivation Terhadap Convenience Motivationunclassified

“…Hal ini menggambarkan bahwa ketika menggunakan sebuah aplikasi untuk memesan makanan dan minuman, pengguna merasa bahwa aplikasi tersebut menyenangkan ketika digunakan, maka pengguna akan merasa bahwa aplikasi tersebut dapat membuat pengguna merasa lebih mudah untuk mencari makanan dan minuman yang diinginkan. Hal ini sejalan dengan temuan dari Bendary & Al-Sahouly (2018) yang menyatakan bahwa hedonic motivation memengaruhi post-usage usefulness secara positif.…”

Section: Hedonic Motivation Terhadap Post-usage Usefulnessunclassified

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE

Seno¹,

Purnamaningsih

2021

ULTIMA Management

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- During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study. Keywords: Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention

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Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt

Abstract: Abstract

Cited by 19 publications

References 28 publications

Minat Petani Mengadopsi Sharing Economy Peer-to-Peer Lending Sebagai Alternatif Pembiayaan Pertanian

Minat Petani Mengadopsi Sharing Economy Peer-to-Peer Lending Sebagai Alternatif Pembiayaan Pertanian

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE

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