Information and Communication Technologies in Tourism 2022 2022
DOI: 10.1007/978-3-030-94751-4_45
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Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

Abstract: In recent years, travel vlogs are prevalent on social media, they are projected as an important marketing tool to attract tourists to destinations in the post-COVID-19 era. However, the underlying mechanism of how travel vlogs affect prospective tourists’ behaviours remains unclear. To address this gap, this paper discusses the applicability of the Stimulus-Organism-Response (SOR) model to travel vlog research and proposes a SOR based theoretical framework. Moreover, this paper highlights the increasing trend … Show more

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Cited by 11 publications
(17 citation statements)
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“…While the earlier postulation of the S-O-R model emphasized on emotion-eliciting qualities of the surroundings, Bitner (1992) encapsulated the cognitions and physiology within the S-O-R framework, and Jacoby (2002) incorporated the psychological dynamics that happen over time by positioning logical reasoning within the cognitive and affective systems of S-O-R framework, expanding its application to servicescapes and related fields of tourism and hospitality (Kim et al , 2020). The S-O-R model is suitable for understanding digital influencers, that is, vloggers, by providing a systematic approach to conceptualizing linkages between the constructs accounting for rational and emotional tourist behavior perspectives (Li et al , 2022). Moreover, as travel vlog audiences are likely to be affected by emotional states and cognitive cues (Cheng et al , 2020), S-O-R can help examine the internal psychological responses of the emotional and cognitive side of tourist behavior.…”
Section: Theoretical Backdropmentioning
confidence: 99%
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“…While the earlier postulation of the S-O-R model emphasized on emotion-eliciting qualities of the surroundings, Bitner (1992) encapsulated the cognitions and physiology within the S-O-R framework, and Jacoby (2002) incorporated the psychological dynamics that happen over time by positioning logical reasoning within the cognitive and affective systems of S-O-R framework, expanding its application to servicescapes and related fields of tourism and hospitality (Kim et al , 2020). The S-O-R model is suitable for understanding digital influencers, that is, vloggers, by providing a systematic approach to conceptualizing linkages between the constructs accounting for rational and emotional tourist behavior perspectives (Li et al , 2022). Moreover, as travel vlog audiences are likely to be affected by emotional states and cognitive cues (Cheng et al , 2020), S-O-R can help examine the internal psychological responses of the emotional and cognitive side of tourist behavior.…”
Section: Theoretical Backdropmentioning
confidence: 99%
“…The trustworthiness of the vlogger is a positive characteristic demonstrated by credibility, honesty, reliability, sincerity, trust and dependability (Ohanian, 1990; Kim et al , 2014). Expertise refers to the source's knowledge, competence or eligibility to talk about products and services they are advocating (Li et al , 2022). The effectiveness of the message is expected to enhance manifold if perceptions of trustworthiness and expertise are associated with the source (Keel and Nataraajan, 2012).…”
Section: Theoretical Backdropmentioning
confidence: 99%
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“…In an era when “each person is a medium and uses media all the time,” tourism destinations and scenic spots mostly upload short videos to short-video social media platforms to heighten the possibility of potential tourists seeing their message, which can shape their image while stimulating tourists’ interest ( Xin and Fei, 2020 ). In addition, destinations and tourist attractions actively encourage people to publish their own short travel videos, such as travel vlogs, a type of user-generated content which refers to users recording their travel notes and sharing their real travel life ( Li et al, 2022 ). As one of the most important tourist sector marketing strategies, marketing through videos not only vividly presents the uniqueness of a given destination, but also undercuts the limitations of location and time to bring tourists an immersive experience ( Chew and Jahari, 2014 ; Alamäki et al, 2022 ).…”
Section: Introductionmentioning
confidence: 99%
“…Drawing on the SOR model, he examined the vloggerviewer relationship and confirmed the applicability of the SOR model to explore the food travel vlog phenomenon. The SOR model suggests that a stimulus induces an individual's cognitive and emotional state, which in turn leads to behavioural responses [5]. Li et al [5] highlighted the SOR model's powerful flexibility and its suitability for exploratory studies.…”
Section: Literature Reviewmentioning
confidence: 99%