In recent years, travel vlogs are prevalent on social media, they are projected as an important marketing tool to attract tourists to destinations in the post-COVID-19 era. However, the underlying mechanism of how travel vlogs affect prospective tourists’ behaviours remains unclear. To address this gap, this paper discusses the applicability of the Stimulus-Organism-Response (SOR) model to travel vlog research and proposes a SOR based theoretical framework. Moreover, this paper highlights the increasing trend of the SOR model in both e-tourism and wider tourism and hospitality research.

The large consumption of food travel vlogs during the COVID-19 pandemic shows its potential for destination promotion. However, little research has been done on this video form. This study explores the difference in food travel vlogs, short videos, live videos, and DMO promotion videos (DPVs) and concludes four distinctive characteristics of food travel vlogs (storytelling, authenticity, intimacy, and presence) through 38 semi-structured interviews. A Stimulus-Organism-Response (SOR) model-based conceptual framework is proposed to help understand the mechanism underlying the influence of food travel vlogs on travellers. This study hopes to provide theoretical and practical implications for destination management and vlogging practices.

In view of the current situation of bilingual teaching in hydrology and water resources engineering, the teaching mode of promoting bilingual courses was explored to train outstanding engineers. The author accurately locates the course through research, clarifies the purpose of teaching, and improves the teaching method. In the classroom, the typical case study was conducted in bilingual, which not only made up for the students' lack of understanding of professional practice, but also enhanced the application ability of professional English. Students have the opportunity, the environment (classroom requirements) to construct a disciplinary knowledge system with English thinking, so that university graduates have the ability to use English to communicate in professional fields, and become an international talent who understands both professional and English.