2016
DOI: 10.4236/ijcns.2016.912044
|View full text |Cite
|
Sign up to set email alerts
|

Exploring the Main Factors Affecting Consumer Choice of Mobile Phone Service Provider Contracts

Abstract: This study aims to investigate the main factors affecting a consumer's choice of mobile phone service provider contracts, and to determine which of these factors are important in a consumer's decision-making process. As this decision is particularly pertinent within the contractual behavior setting, there is a need to explore the main factors that shape mobile phone subscriber choices when entering into a mobile phone telecommunication service contract. To do so, a set of mobile interrelated contract dimension… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1

Citation Types

0
4
0

Year Published

2017
2017
2024
2024

Publication Types

Select...
5
4

Relationship

0
9

Authors

Journals

citations
Cited by 15 publications
(4 citation statements)
references
References 28 publications
0
4
0
Order By: Relevance
“…The adoption of new technology such as mobile technology is facilitated by the perceived usefulness and perceived ease of use [42,97,98]. It was stated in the "TAM and other relevant studies that these factors have a significant impact on the behavioral intention to use.…”
Section: Core Tam Constructs"mentioning
confidence: 99%
“…The adoption of new technology such as mobile technology is facilitated by the perceived usefulness and perceived ease of use [42,97,98]. It was stated in the "TAM and other relevant studies that these factors have a significant impact on the behavioral intention to use.…”
Section: Core Tam Constructs"mentioning
confidence: 99%
“…Product variety is what distinguishes products produced by the same company. Alshurideh (2016) stated that Product variety is a company's strategy in fulfilling customer desires and expectations. Someone's feelings of pleasure or disappointment that arise after comparing expectations with the performance of service providers.…”
Section: Introductionmentioning
confidence: 99%
“…Increasingly, airline companies are adopting customer-centric strategies, programs, tools, and technology for efficient and effective management of customer relationships. They realize the need for in-depth and integrated customer knowledge to build close and cooperative partnering relationships with their customers to increase repeat buying and the mutual relationship becomes economically valuable [17] [18] [19] [20] [21]. The emergence of a new channels and technologies is significantly altering how companies interface with their customers, development bringing about a greater degree of integration between marketing, sales, and customer service functions in organizations.…”
Section: Introductionmentioning
confidence: 99%