Ecosystem services support the livelihoods and wellbeing of millions of people in developing countries. However, the benefits from ecosystem services are rarely, if ever, distributed equally within communities. Little work has examined whether and how socioeconomic characteristics (e.g. age, poverty, education) are related to how people value and prioritize ecosystem services. We interviewed 372 people connected to coral reef fisheries in 28 communities across four countries in the western Indian Ocean. Each fisher ranked the importance of nine ecosystem service benefits, and then rated which services they most desired an improvement in quantity or quality. We disaggregated their responses to see whether age, poverty, or years of formal schooling influence how fishers rank and prioritize coral reef ecosystem services. Overall, we found little empirical evidence of strong differences between groups. However, the wealthiest fishers did prioritize improvements in habitat ecosystem services and recreational benefits more than other fishers. Our findings emphasize that people directly dependent on coral reef fisheries for their livelihood hold mostly similar values and priorities for ecosystem services. However, poverty influences whether fishers prioritize improvements in supporting ecosystem services associated with environmental care, in this case habitat benefits. Making the differences and similarities between the importance of and priorities for ecosystem services explicit can help decision-makers to target and frame management to be more socially inclusive and equitable and therefore, more effective.