Exploring The Relationships Between Experiential Marketing, Customer Satisfaction And Customer Loyalty: An Empirical Examination In Konya

Öztürk, Resul

doi:10.5281/zenodo.1108064

Cited by 2 publications

(1 citation statement)

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“…Customer satisfaction is a condition in which feelings of pleasure or disappointment that arise compare the results with the expected product or service (Ozturk, 2015;Gia Bao, 2017;Susanti, 2019). Customer satisfaction is a post-purchase evaluation that results in at least similar results to or exceeding customer expectations.…”

Section: Satisfactionmentioning

confidence: 99%

The Influence of Service Quality, Servicescape, and Relationship Marketing on Student Loyalty with Student Satisfaction as Mediation on Mediterranean Bali Campus

2022

IJMRA

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This study aims to identify the effect of service quality, servicescape and relationship marketing with satisfaction as a mediation at the Mediterranean Bali Campus. The number of samples used in this study were 99 students as respondents who were determined using the purposive sampling method.The method of data collection in this study is to use the interview method, namely data collection techniques carried out by giving oral questions and questionnaire methods, namely data collection techniques carried out by giving a set of written questions to respondents given a value or score using a Likert scale. The data analysis technique was carried out using a structural equation model (Structural Equation Modeling-SEM) based on Partial Least Square (PLS). The results of this study indicate that 1) service quality, servicescape, and relationship marketing have a positive and significant effect on student satisfaction, 2) student satisfaction has a positive and significant effect on student loyalty, 3) service quality has a positive and significant effect on student loyalty,

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Section: Satisfactionmentioning

confidence: 99%

The Influence of Service Quality, Servicescape, and Relationship Marketing on Student Loyalty with Student Satisfaction as Mediation on Mediterranean Bali Campus

2022

IJMRA

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Impact of Experiential Marketing on Customers Repurchase Intention in Gempita Cafe

Rossanty¹,

Purba²,

Ario³

et al. 2019

Proceedings of the Proceedings of the 2nd International Conference on Advance and Scientific Innovation, ICASI 2019, 18 July, B

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Experiential marketing not only focuses on the product or service but also on the whole process of customer experience creation. It includes before purchase when consumed, and post-purchase. When customers consume the products or use services, they would be emotionally and psychologically involved. Repurchase Intention is a desire that arises from the process of activating memory as a delayed plan to take actual purchase based on past purchase experience. This study purpose to examine the effect of experiential marketing variables which include sense experience, feel, think, act, and related experience on repurchase intention in Gempita Cafe.This research is a quantitative explanative. Samples were taken using purposive sampling. Data were collected by structured questionnaires and distributed by enumerators. The test results prove that the five factors experiential marketing assessed, only Think experience has a significant effect on repurchase intention. In this case, Gempita Café succeeded in creating experiences related to creative and rational stimuli by its customers. If these five factors are tested simultaneously, the five variables have the significant effect on customers repurchase intention. This study has some limitations; the authors expect for future authors, may develop this research by enlarging the sample, adding measurement items and using mediation or moderator variable.

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Exploring The Relationships Between Experiential Marketing, Customer Satisfaction And Customer Loyalty: An Empirical Examination In Konya

Cited by 2 publications

References 0 publications

The Influence of Service Quality, Servicescape, and Relationship Marketing on Student Loyalty with Student Satisfaction as Mediation on Mediterranean Bali Campus

The Influence of Service Quality, Servicescape, and Relationship Marketing on Student Loyalty with Student Satisfaction as Mediation on Mediterranean Bali Campus

Impact of Experiential Marketing on Customers Repurchase Intention in Gempita Cafe

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