Consumer behaviour can change according to time and conditions. The hedonic and utilitarian values that evoke our sense of purchase can be effective in producing these differences. Specifically, consumers display purchasing activities with different values and behaviours when they feel insecure, such the feeling of a potential threat to their lives, such as during the current COVID-19 pandemic. The present cross-sectional study aims to investigate the effects of such a potential threat on online purchase intentions toward food products and whether hedonic and/or utilitarian shopping values play a mediating role in these relations during the current COVID-19 pandemic conditions in Turkey. More specifically, data was collected from 556 food consumers during April 2020 using an online survey. This study used a structural equation model to analyse and test the research hypotheses. The results show that a perceived potential threat to life (death threat) is positively related to both utilitarian versus hedonic shopping value and online purchase intentions toward food products. Also, utilitarian versus hedonic shopping values are positively related to a death threat with regard to food products. Utilitarian shopping and hedonic shopping values can play a mediating role between death threat and online purchase intentions. This demonstrates that a strong perceived threat to life, such as in the case of the COVID-19 pandemic or other high risk factors, will result in the intention to buy foods providing hedonic or utilitarian value, which promotes online shopping.
In this study, creating customer satisfaction and customer loyalty by channel integration with on-time delivery was examined as a result of using physical and online channels together in order to investigate whether the goals of businesses and consumers were compatible. 436 consumers in Konya benefiting from the online shopping service were surveyed online by simple random sampling, and the data obtained were analyzed through the SPSS 23.0 package program. The relationships between the variables in the study were analyzed with the help of multiple regression analysis. In the study, channel integration was determined to have a positive and statistically significant effect on on-time delivery. It was also concluded that channel integration and on-time delivery had a positive and statistically significant effect on customer satisfaction and loyalty.
The purpose of this study is to determine the studies in the marketing literature during the period of the COVID-19 pandemic and to establish a theoretical background for future studies in the marketing literature. A total of 280 studies in 76 Web of Science (WoS) and 204 Scopus databases, covering the COVID-19 pandemic period between January and July 2020, were conducted with "2019-nCoV", "COVID-19" and "Coronavirus Disease 2019" as found using keywords such as "marketing" and "consumer behaviour" and as analysed via a bibliometric analysis method using the quantitative research method and the VOSviewer 1.6.15 software program. It was found that in the co-authorship analysis, the USA and China are the countries with the largest contributions to the literature, and in the co-authorship cluster analysis, nine countries including Belgium and Cameroon are in the first cluster, most cited authors, co-citation analysis was basically divided into four groups, where their main theme was "marketing communication, hedonic motivation, telemedicine, tourism, panic buying, advertising, consumer demand, consumer behaviour, consumer contracts, crisis management, food prices, sustainability" in the analysis of joint assets.
Since the end of the 19 th century, especially in Kalam, innovations in various fields of Islamic thought have been looked for. Discussions about the method and contents of the Kalam have made the necessity of this renewal of the Kalam. Some translations from Western languages and some works contain information contrary to Islam. As a result, Islam has to be re-expressed. For this purpose, it is inevitable to use a new language and method and to benefit from the possibilities of philosophy in this field. The Kalam had to rely on the new philosophy and its methods in order to be able to repel the attacks directed at the religious belief. Therefore, "New Kalam" movement was born and İzmirli İsmail Hakkı was the pioneer of this movement. In this approach, many topics such as religious-state relations, secularism, human rights, women's issues, racism, alienation, international security crisis, colonialism, hunger, belief and freedom of thought, which are all discussed in today's world, have entered into the scope of Kalam.The fact that Kalam is a science based on human interpretation proves that everyone it is open to everyone who has the quality. In this context, it is worth noting that Milaslı Ismail Hakkı, who was a medical doctor, finds this courage in himself and responds by writing a book to the questions of the Anglican Church. His work is important for showing different approaches. He has demonstrated a Koranic approach without using classical Kalam sources. The relationship between faith and religion, approach to different religions and the importance that Islam gives rise to science are the main themes of his. It is especially worthwhile of him to study the wisdom of worship, psychological and moral dimensions. *
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.