Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers’ Purchase Intentions for Green Food Products

Bulsara, Hemantkumar P.; Trivedi, Mridul

doi:10.1080/03670244.2023.2200942

Cited by 9 publications

(2 citation statements)

References 96 publications

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“…2.4.6 Environmental concern and perceived customer effectiveness. People believe they can make a difference in addressing sustainability challenges due to environmental concern and PCE (Bulsara and Trivedi, 2023). Individuals' care for the environment is motivated by their conviction that environmental exploitation has adverse effects, which might encourage sustainable behaviours (Sharma and Foropon, 2019).…”

Section: 43mentioning

confidence: 99%

Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior

Ramtiyal,

Garg,

Johari

et al. 2023

JGOSS

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Purpose Sustainable manufacturing practices are excessively being practised in the industry today. The impact on sustainability is ever more visible to the stakeholders because of faster and more efficient communication due to social media and the internet. This paper aims to study the impact of greenwashing by corporations and the stakeholders’ environmental concerns on consumers’ sustainable purchase behaviour. Design/methodology/approach The relationships between the impression of “greenwash”, sustainable purchasing behaviour, green word-of-mouth and green brand loyalty were investigated in this quantitative study. Participants who made up a representative sample filled out written surveys. The variables of interest were evaluated using scales that have undergone validation. Structural equation modelling was used in mediation analysis to investigate the mediating impacts of green word-of-mouth and green brand loyalty. The goal of the study was to offer empirical proof of how these factors affected consumers’ choices for sustainable products. Findings Analysis of the mediating relationship of perceived customer effectiveness in the relationship between environmental concern and sustainable purchase behaviour has been studied. Research limitations/implications This study implicates that a company that primarily markets basic green and sustainable products or services must invest in informing people about environmental concerns and that by proper practices, a lot of the harm to the environment can be reduced. Originality/value Corporate greenwashing, also called false greening, has received much public attention recently. The unethical practices by the corporations, which previously majorly went unnoticed, have also recently gained a lot of visibility. This paper is one of the early attempts towards establishing the effect of corporate greenwashing on sustainable consumer behaviour.

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Section: 43mentioning

confidence: 99%

Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior

Ramtiyal,

Garg,

Johari

et al. 2023

JGOSS

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“…These foods often have unique packaging, ingredients and taste, and are welcomed and sought after by consumers. At the same time, along with the change of public consumption concepts and upgrading of consumer demand, consumers are willing to pay a premium for their favorite products ( 3 ). For Netflix food, even if the price is often higher than the actual value, it still attracts most consumers to pay for it ( 4 ).…”

Section: Introductionmentioning

confidence: 99%

The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study

Maojie

2023

Front. Nutr.

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In the food industry space, Netflix foods have exploded onto the Internet on the back of social media and many consumers are paying a premium for them. So what are the motives that may inspire consumers’ willingness to pay premium? In this paper, from the perspective of anchor, an external cue, a questionnaire survey was conducted with 275 respondents and analyzed using SPSS software. The results show that anchor characteristics (interactivity, professionalism and popularity) can influence consumers’ perceived value and increase their premium purchase intention. Perceived value mediates the relationship between anchor characteristics and willingness to pay a premium. Limited-time limited-quantity positively moderated the relationship between perceived value and premium purchase intention. The results reveal the key role of anchors in consumers’ decision-making process of buying Netflix food at a premium, and provide a theoretical basis for enterprises to select and cultivate anchors for product promotion.

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Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitude

Ogiemwonyi,

Alam,

Alshareef

et al. 2023

Cleaner Environmental Systems

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Exploring the Role of Availability and Willingness to Pay Premium in Influencing Smart City Customers’ Purchase Intentions for Green Food Products

Cited by 9 publications

References 96 publications

Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior

Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior

The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study

Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitude

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