Exploring the Viability of Using Online Social Media Advertising as a Recruitment Method for Smoking Cessation Clinical Trials

Frandsen, Mai; Walters, Julia; Ferguson, Stuart G.

doi:10.1093/ntr/ntt157

Cited by 146 publications

(167 citation statements)

References 22 publications

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“…Additionally, there is some evidence that samples recruited through Facebook are ethnically diverse and geographically representative [8,11,12]. However, there are mixed results regarding whether Facebook advertising can be used to successfully recruit a sample that is demographically representative of the target population, particularly with regard to age, education level, and income [8,12,14]. In addition, not all young women use social media, and those who do not engage with social networking sites have been found to be less economically stable and less educated than those who participate in social media [15].…”

Section: Introductionmentioning

confidence: 99%

Online and Offline Recruitment of Young Women for a Longitudinal Health Survey: Findings From the Australian Longitudinal Study on Women’s Health 1989-95 Cohort

Loxton¹,

Powers²,

Anderson³

et al. 2015

J Med Internet Res

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BackgroundIn 2012, we set out to recruit a cohort of at least 10,000 women aged 18-23 from across Australia. With recent research demonstrating the inadequacy of traditional approaches to recruiting women in this age group, we elected to conduct open recruiting.ObjectiveOur aim was to report on the overall success of open recruiting and to evaluate the relative success of a variety of recruitment methods in terms of numbers and demographics.MethodsWe used referrals, Facebook, formal advertising, and incentives in order to recruit the cohort.ResultsIn all, 17,069 women were recruited for the longitudinal online survey, from 54,685 initiated surveys. Of these women, most (69.94%, n=11,799) who joined the longitudinal cohort were recruited via Facebook, 12.72% (n=2145) via the fashion promotion, 7.02% (n=1184) by referral, 4.9% (n=831) via other Web activities, and 5.4% (n=910) via traditional media.ConclusionsFacebook was by far the most successful strategy, enrolling a cohort of women with a similar profile to the population of Australian women in terms of age, area of residence, and relationship status. Women recruited via fashion promotion were the least representative. All strategies underrepresented less educated women—a finding that is consistent with more traditional means of recruiting. In conclusion, flexibility in recruitment design, embracing new and traditional media, adopting a dynamic responsive approach, and monitoring the results of recruiting in terms of sample composition and number recruited led to the successful establishment of a new cohort.

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Section: Introductionmentioning

confidence: 99%

Online and Offline Recruitment of Young Women for a Longitudinal Health Survey: Findings From the Australian Longitudinal Study on Women’s Health 1989-95 Cohort

Loxton¹,

Powers²,

Anderson³

et al. 2015

J Med Internet Res

View full text Add to dashboard Cite

show abstract

“…Specifically, advertisements were placed on the social media site, Facebook© [7], and postings were made in Facebook groups and online message boards frequented by students. To be eligible, applicants needed to be between 18 and 25 years old, have the intention to quit within the following 6 months, have already smoked more than 100 cigarettes in their life, and have a smoking rate that fit with our following predefined categories: (1) LITS: ≤5 cigarettes per day or (2) HS: ≥10 cigarettes per day.…”

Section: Methodsmentioning

confidence: 99%

An Internet-Based Ecological Momentary Assessment Study Relying on Participants' Own Mobile Phones: Insights from a Study with Young Adult Smokers

Thrul

Bühler

Ferguson³

2014

Eur Addict Res

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Background: In this paper we describe a novel Internet-based cell phone-optimized assessment technique (ICAT) to conduct an ecological momentary assessment (EMA) study. Participants could access the assessment instrument via the web browsers of their mobile phones. Methods: We report results from 92 young adult smokers (18-25 years old) who completed the baseline assessment and the first of 4 waves (3 days/wave) of EMA. Random prompts were issued via text messages sent to the participants. The participants were also instructed to self-initiate reports of smoking situations. Results: Compliance with the study protocols was low. In total, the participants completed 885 assessments during the 3 days of monitoring. Only 50.2% of random prompts were responded to, and 52.4% of those were completed within the first 10 min after issuing. Furthermore, reports of smoking situations were rarely self-initiated. In a multivariate regression analysis, age (positively) and female gender (negatively) predicted the number of completed assessments. Conclusions: This study adds to the limited experiences made with ICAT in substance use research. Similar to the few prior ICAT studies, compliance was low compared to traditional EMA studies. While using ICAT is technically feasible, specific improvements should be implemented to tap ICAT's full potential in future studies.

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“…Approximately 87% of adults in the United States utilize internet as primary method to acquire information and 76% of them use social networking sites 19 . Compared to traditional strategies, such as newspaper advertisement, which is limited by space and time, online ads are more flexible 20 , cost-effective, time-efficient, and easy to implement 21 . In particular, a review by Topolovec-Vranic in 2016 reported that 6 out of 8 studies targeting hard-to-reach populations found this to be the most effective method of recruitment 22 .…”

Section: Strategy 2: Online and Social Media Adsmentioning

confidence: 99%

Strategies to enhance recruitment methods in phantom limb pain clinical trials

et al. 2017

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Phantom Limp Pain (PLP) was first described in 1551. To date, its mechanisms and novel interventions remain mostly untested. Only limited conclusions can be drawn from few and small randomized clinical trials (RCTs) on PLP. In this scenario, recruitment strategies are crucial in order to overcome inherent challenges to recruit PLP subjects for clinical trials. Although there are many methods to enhance recruitment and also retention, in this article we discuss these methods based on a common topic: dissemination. We summarize and discuss 10 strategies of recruitment related to the dissemination of information based on the notion that an increase in trial awareness may lead to both increased recruitment and also increased external generalizability. In addition, in our discussion we included insights based on our experience recruiting PLP patients for our large NIH-sponsored clinical trial. Although specific regulatory considerations need to be considered when choosing the methods of recruitment, which may vary across different countries and Institutional Review Boards (IRBs), these strategies may be applicable to most of research settings.

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Exploring the Viability of Using Online Social Media Advertising as a Recruitment Method for Smoking Cessation Clinical Trials

Abstract: The findings of the present study suggest that using online social media is a viable recruitment method for smoking studies and compliments other more traditional recruitment methods.

Cited by 146 publications

References 22 publications

Online and Offline Recruitment of Young Women for a Longitudinal Health Survey: Findings From the Australian Longitudinal Study on Women’s Health 1989-95 Cohort

Online and Offline Recruitment of Young Women for a Longitudinal Health Survey: Findings From the Australian Longitudinal Study on Women’s Health 1989-95 Cohort

An Internet-Based Ecological Momentary Assessment Study Relying on Participants' Own Mobile Phones: Insights from a Study with Young Adult Smokers

Strategies to enhance recruitment methods in phantom limb pain clinical trials

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