2018
DOI: 10.1108/ijchm-11-2016-0613
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Exploring travelers’ decision-making styles

Abstract: Purpose The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between traveler segments regarding a series of psychographic and attitudinal characteristics. Design/methodology/approach Data are gathered from a sample of 426 travelers in Dubai and Shanghai via self-reported surveys. Analyses included factor, k-means cluster, discriminant and MANOVA. Findings Study findings reveal significant di… Show more

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Cited by 28 publications
(19 citation statements)
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References 43 publications
(95 reference statements)
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“…New information technology has also brought about the major interest in the privacy aspect of new location-based services in tourism [100]. Additional important concerns in non-environmental mode decision priorities include reliability, which primarily refers to a combination of route choice and departure time [101] and reputation, as a decision-making dimension closely related to perceived quality of the service [102]. Availability is an important non-environmental travel mode decision priority, which is thought to be higher the closer to home one travels, and therefore essential, also important for sustainable travel and tourism [4].…”
Section: Hypothesis 1: Unwillingness To Do Anything About the Environmentioning
confidence: 99%
“…New information technology has also brought about the major interest in the privacy aspect of new location-based services in tourism [100]. Additional important concerns in non-environmental mode decision priorities include reliability, which primarily refers to a combination of route choice and departure time [101] and reputation, as a decision-making dimension closely related to perceived quality of the service [102]. Availability is an important non-environmental travel mode decision priority, which is thought to be higher the closer to home one travels, and therefore essential, also important for sustainable travel and tourism [4].…”
Section: Hypothesis 1: Unwillingness To Do Anything About the Environmentioning
confidence: 99%
“…Researchers have used such criteria to segment tourists (Atadil et al, 2017); diners , culinary festival visitors (Viljoen et al, 2017); and retail shoppers (Angell et al, 2012).…”
Section: Basic Tenets Of Market Segmentationmentioning
confidence: 99%
“…This approach enables more accurate descriptions of previously unknown consumer segments, making targeting strategies more effective. Researchers have used such criteria to segment tourists (Atadil et al, 2017), diners (Chen et al, 2017), culinary festival visitors (Viljoen et al, 2017) and retail shoppers (Angell et al, 2012).…”
Section: Theoretical Background 21 Basic Tenets Of Market Segmentationmentioning
confidence: 99%
“…On the other hand, rational engagement refers to experiences related to consciousness, memory, learning, or reasoned understanding of the experience lived by the tourist (Atadil et al , 2018). From this perspective, a tourist destination is valued by the tourist-based on a group of attributes that correspond to the resources that a certain place possesses (Stylidis et al , 2017).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%