“…For example, Ballantyne and colleagues find that emotionally-charged experiences and, in particular, visitors' sense of "wonder, awe, excitement and privilege" are associated with powerful, lasting memories of the encounter (Ballantyne et al, 2011). They also point to the importance of visitors reflecting on an encounter and making personal connections to the wildlife they have seen, a factor also important to learning in the zoo context (Yocco et al, 2011). Reynolds and Braithwaite (2001) propose that in addition to similar affective qualities of uniqueness, intensity and authenticity, the duration of the encounter, and perceptions of the species will impact on the visitor's experience.…”