Exploring Visitors' Experiences and Intention to Revisit a Heritage Destination: The Case for Lukang, Taiwan

Wang, Yu-Ju; Wu, Cheng‐Li; Yuan, Jingxue

doi:10.1080/1528008x.2010.483418

Cited by 35 publications

(23 citation statements)

References 27 publications

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“…Similarly, Kotler (2007) stated that a loyal customer is more likely to spread positive recommendations about the destination. Wang et al (2010) also added that tourists who are satisfied with their travel experiences are more willing to visit the same place again.…”

Section: Introductionmentioning

confidence: 99%

Impact of Destination Image on Satisfaction and Loyalty

Králíková¹,

Peruthová²,

Ryglová³

2020

Acta Univ. Agric. Silvic. Mendelianae Brun.

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Tourist destinations are currently subjects of strong competition and their visitors are influenced by various factors, including the image of a destination. This paper deals with the topic of destination image and its influence on the tourist overall satisfaction and loyalty towards a destination. The study is aiming at domestic tourists in the Czech Republic. The data were obtained through a questionnaire survey with quota sampling. Sixteen destination image factors were researched. Nine of the factors have an influence on overall satisfaction (the most influential one being the attractiveness of a destination, the uniqueness of a destination and the friendly acceptance by the locals). Eight factors were statistically proved to have an influence on loyalty by means of oral or online recommendation, with the most influential factor being the sense of security. Finally, four factors have an influence on loyalty by means of the intention to revisit a destination (the uniqueness of a destination, food, the suitability of a destination for summer and all-year-round holiday). The research results enable deeper understanding of the loyalty towards a destination which is very important for destination managers and services providers in destination.

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Section: Introductionmentioning

confidence: 99%

Impact of Destination Image on Satisfaction and Loyalty

Králíková¹,

Peruthová²,

Ryglová³

2020

Acta Univ. Agric. Silvic. Mendelianae Brun.

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“…Baloglu, 2000;Chen and Tsai, 2007;Hahm and Wang, 2011;Lee, 2009;Nadeau et al, 2008;Wang et al, 2010;Zhang et al, 2014). However, according to Echtner and Ritchie's (1993) seminal research, qualitative or unstructured data provides a more unique and holistic destination image due to the fact that respondents are able to express their perceptions in their own words.…”

Section: Literature Review Destination Imagementioning

confidence: 99%

Importance of destination marketing on image and familiarity

Hahm

Severt

2018

JHTI

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Purpose The purpose of this paper is to investigate the image and familiarity of Alabama as a tourism destination. More specifically, this study examined the difference in perceptions between visitors and non-visitors using quantitative and qualitative data to identify strengths and weaknesses of the image of Alabama. Design/methodology/approach This was a quantitative study with some qualitative aspects to it. This study examined both prior visitors and non-visitors of the state to compare their familiarity, image, and visit intentions. Data were collected online and analyzed using t-tests and importance-performance analysis. Findings The qualitative results revealed the predominant difference between people who have visited Alabama (visitors) and those who had never visited (non-visitors) was their image or lack of image of Alabama. Non-visitors had no image or characteristic that came to mind when asked about their image of Alabama, while people who had visited noted beaches the most positive image. Originality/value To date, the image of Alabama as a tourism destination has never been explored in academic research. This study has strong implications for destination marketing organizations of the state of Alabama.

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“…In either case, it is very important to refer to both types of loyalty, that is, attitudinal and behavioral loyalty, as two separate constructs, despite the fact of such constructs being inter-related (Dick and Basu, 1994;Bemmaor, 1995;Chandon et al, 2005;Liu, 2007). This perspective is also acknowledged in the tourism literature, where a vast number of studies (e.g., Faullant et al, 2008;Wang et al, 2010;Kursunluoglu, 2011;Forgas-Coll et al, 2012;Prayag and Ryan, 2012;Zhang et al, 2014;Llodrà-Riera et al, 2015) also consider loyalty as a twodimensional variable, that is, a variable that consists of two separate and inter-related constructs of both attitudinal and behavioral loyalty.…”

Section: Proposing a New Research Linementioning

confidence: 99%