“…A number of studies identify benefits from relational exchange in regard to relationship longevity (Haugland, 1999), perceptions of suppliers (Ford, 1984), various dimensions of task performance (Abramson & Ai, 1998;Chadee & Zhang, 2000;Smith & Barclay, 1997), and conflict level (Sachdev, Bello, & Verhage, 1995). Key factors associated with relationship building include commitment (Grayson & Ambler, 1999;O'Malley, Patterson, & Evans, 1997;Skarmeas, Katsikeas, & Schlegelmilch 2002;Söllner, 1999), trust (Chien & Moutinho, 2000;Hallen, Johanson, & Seyed-Mohamed, 1999), and a variety of other variables which include conflict, information exchange, perceived fairness and power (deRuyter, Wetzels, & Lemmink, 1995;Elg & Johanson, 1996;Kumar, Sheer, & Steenkamp, 1995;Pressey & Mathews, 2000).…”