Export Development and Promotion: The Role of Public Organizations 1991
DOI: 10.1007/978-1-4615-4030-4_6
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Export Promotion Policies in Spain and Other E.E.C. Countries: Systems and Performance

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“…At the other extreme in terms of unit of analysis, macro-economic approaches attempt to estimate statistically the relationship between aggregate export promotion spending and aggregate export performance at the national or state level (Armah and Epperson, 1997;Camino, 1991;Richards et al, 1997). The shortcoming of this approach is that so many factors affect export sales that it is difficult, if not impossible, to disentangle the effect of export promotion on export sales at such an aggregate level (Seringhaus and Rosson, 1990).…”
Section: Export Promotionmentioning
confidence: 99%
“…At the other extreme in terms of unit of analysis, macro-economic approaches attempt to estimate statistically the relationship between aggregate export promotion spending and aggregate export performance at the national or state level (Armah and Epperson, 1997;Camino, 1991;Richards et al, 1997). The shortcoming of this approach is that so many factors affect export sales that it is difficult, if not impossible, to disentangle the effect of export promotion on export sales at such an aggregate level (Seringhaus and Rosson, 1990).…”
Section: Export Promotionmentioning
confidence: 99%
“…Clearly, however, a categorization of export information sources which separates export assistance from both export marketing research and export market intelligence is conducive to a cross-national study, given the undeniable national differences in export assistance provision (e.g. Camino, 1991). Export marketing research can best be understood as "the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services" (AMA, 1961), "carried out either in the home market or in foreign markets for the purpose of reducing uncertainty surrounding international marketing decisions" (Cavusgil, 1984, p. 262).…”
Section: Future Research Avenuesmentioning
confidence: 99%