Expressive participation in Internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use

Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model

“…Third, innovativeness emerged as a significant moderator of the TPB model's hypothesized relationships. This is an important addition to the model and validates the findings of Borrero et al [8] in a different context. Therefore, this study extends our knowledge by adding innovativeness as a relevant moderator to add to those of gender, age, voluntariness and experience, which are usually considered in the UTAUT and UTAUT2 models [91], [92].…”

“…Specifically, they stated that the relationship is stronger for respondents with a high level of innovativeness. Similarly, in a more current study, Borrero, Yousafzai, Javed and Page [8] used the Unified Theory of Acceptance and Use of Technology (UTAUT) [78] and found that innovativeness moderates the relationships between the constructs of UTAUT and the intention to use social network sites (SNS) for students in Spain. Following this line of analysis, we believe that the level of managers/owners' innovativeness influences the relationships of the constructs in the current research model differently.…”

The moderating role of technology readiness, gender, and sex in consumer acceptance and actual use of Technology-based services

“…Men and women behave differently in the technology-mediated economy (Taylor, 2004;Wilson, 2004;Borrero et al, 2014) and participate in its development (Robertson et al, 2001;Borrero et al, 2014). During the last decade, gender is treated by many researchers as a moderator in the technology belief-use-intention relationship and actual use of technology and the web ( It will be investigated whether gender is a key moderator in the relationship between UTAUT variables and behavioral intention.…”

Do Not Close My School: Facebook, Occupations and Demonstrations for Promoting Social Change

“…Social movements can be defined as a collective of people engaged in order to pursue a common objective [19]. They consist of activities, varying according to the needs of the participants involved and can have different forms, such as demonstrations, protests, parades or occupations.…”

“…The occupy-type protests also enhance the connectivity among people [17]. In addition, they can be seen as an attempt of de-legitimizing existing policies, leading administrators to change [18], which also contributes to a shift in the balance of power amongst traditional actors [19], [20]. Thus, occupy-type movement has both online and Occupations and Demonstrations for Promoting Social Change offline networks, and social media plays a crucial role [21] for communication and development of such activities.…”