“…Next, the data of the variables assigned by the respondents were compared in relation to WTP (Brandli et al, 2014;Neckel et al, 2020). The most significant variables were identified through the Linear Regression Model (LRM) (Barreto et al, 2021), empirically, related to the WTP of the respondents, to perform the performance of statistical tests of each of the 514 respondents, thus allowing a high reliability of the data analyzed using the LRM, aimed at evaluating the preference of respondents in relation to improvements in air quality, using the CVM (Brandli et al, 2014;Xie and Zhao, 2018;Neckel et al, 2020;Wang et al, 2020;Moon et al, 2021).…”