“…1 Although infidelity is a construct which has been developed in interpersonal relationships (and in particular the marital studies literature), it is also relevant for interorganizational relationships. This is because: (a) buyer-seller relationships involve close relationships between highly interdependent partners and are characterized by learning, adaptation, and socialization among interacting parties (Dwyer et al, 1987;Håkansson & Snehota, 1995;Levitt, 1983); (b) interorganizational relations have a dynamic nature and can experience dark periods of transition such as appearance of extradyadic actors trying to tempt the dyadic partners with better offers (Johnston & Hausman, 2006;Stoltman & Morgan, 2002); and (c) infidelity is associated with disloyalty, unsatisfied needs, irresponsibility, and intentional deception (Egan & Angus, 2004), which can also arise in interfirm relationships. 2…”