Extending The Technology Acceptance Model: Policy Acceptance Model (PAM)

Abstract

ABSTRACT

How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

“…e PAM focuses on the field of public policy by including the traditional constructs of TAM and additional variables in relation to the domain of policy research. According to the PAM framework, policy acceptance and use are affected by attitude toward use, which is shaped by perceived ease of use and perceived usefulness [24]. Although these relationships seem to be self-evident at first glance, little research has been done to apply the PAM model to examine specific policies in the green area.…”

“…In the PAM framework, perceived ease of use is considered as the degree to which an entrepreneur believes that following a particular green entrepreneurship policy will be free of effort [24]. Accepting new policies is not always easy.…”

“…When an entrepreneur feels that following a particular policy only requires little time and resources, his or her level of perceived ease of use of policy will be high. In addition, perceived usefulness is referred to as the extent to which an entrepreneur believes that following a particular green entrepreneurship policy will enhance his or her entrepreneurial performance [24]. Budiningsih et al think that entrepreneurs are the persons who pursue business success [29].…”

“…In this study, we build on the policy acceptance model (PAM) to explore the green entrepreneurs' policy implementation process. Pierce and colleagues adopt the technology acceptance model (TAM) to PAM in their study of the American health care policy acceptance [24]. Drawing from the PAM framework, we identify green entrepreneur's policy perceptions (perceived ease of use and perceived usefulness) as antecedents of their green self-efficacy, which in turn results in their green entrepreneurship behaviors (task-related and proactive green entrepreneurial behaviors).…”

“…Drawing from the PAM framework, we identify green entrepreneur's policy perceptions (perceived ease of use and perceived usefulness) as antecedents of their green self-efficacy, which in turn results in their green entrepreneurship behaviors (task-related and proactive green entrepreneurial behaviors). e PAM suggests that both policy perception variables are positively related to attitudes, thus influencing green entrepreneurship behaviors [24]. However, a more relevant variable on individuals' cognition that motivates performance is self-efficacy.…”