In order to ensure that the steel structure of the building can meet the requirements of the strength of the building structure and the strict requirements in the fields of earthquake resistance, fire protection, energy saving, and environmental protection in the construction process, a method based on virtual reality supply chain cloud computing collaborative management technology is proposed. This method analyzes the main technology of building steel structure and establishes personalized cloud computing collaborative management technology based on virtual reality supply chain. Based on the analysis of industry characteristics and personalized service characteristics, the virtual reality control mechanism of personalized data mining is proposed by considering the service time cost and user experience quality. Based on cloud computing and VIRTUAL reality GIS, a collaborative management and control system architecture is proposed to optimize user personalized needs and solve the impact of differentiation on the supply chain. Experimental results show that compared with the noncollaborative management scheme, the collaborative management algorithm proposed by this method reduces the interference of personalized differences on supply chain management by 25%. The experimental results show that this method can greatly guarantee the satisfaction of steel structure construction process.