Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Gupta, Nitin

doi:10.1108/17473611111185904

Cited by 20 publications

(17 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Accordingly, it is stated that demographic variables can not be used to estimate the price sensitivity levels of mobile service customers. In another study (Gupta, 2011), it was determined that only sex has a significant effect among demographic variables. In marketing, the results between price sensitivity and sociodemographic characteristics are significant.…”

Section: Hyphothesis Developmentmentioning

confidence: 99%

Impact of Price Sensitivity on Repurchase Intention in Terms of Personality Features

Uslu

Huseynli

2018

Uluslararası İktisadi Ve İdari İncelemeler Dergisi

View full text Add to dashboard Cite

The aim of the study is to determine the effect of price sensitivity on the intention of repurchasing in terms of personality characteristics, and also investigate the extent to which personality characteristics affect price sensitivity. Accordingly, the research was carried out in line with these objectives. In our research, price sensitivity, personality traits, socio-demographic characteristics and intention to repurchase were examined within the scope of marketing. The research was conducted on 519 consumers who consume soft drinks in Turkey. In the study, it was found out that price sensitivity differs from personality traits only with Neuroticism, Extraversion and Agreeableness dimensions. Furthermore, it was a variable income level, which varied according to the socio-demographic characteristics of the participants and the price sensitivity. When the literature is examined, it is possible that this research is beneficial to practitioners and it contributes to the academic literature, since there are few studies on the topic.

show abstract

Section: Hyphothesis Developmentmentioning

confidence: 99%

Impact of Price Sensitivity on Repurchase Intention in Terms of Personality Features

Uslu

Huseynli

2018

Uluslararası İktisadi Ve İdari İncelemeler Dergisi

View full text Add to dashboard Cite

show abstract

“…Research also highlights that a person may seem to be more susceptible to information when he or she actively seeks information from others that he or she perceives to be knowledgeable about the product (d'Rozario 2012; Jih-Hsin and Cheng-Kiang 2005). As such their opinions is essential as it helps consumers to make better decisions by setting a point of reference when consumers have little knowledge about the product (Dodd et al, 1998;Gupta 2011;Shukla 2012). Normative susceptibility refers to the tendency to conform to the expectations of others and is often concerned about how they would impress others (Bearden, Netemeyer and Teel 1989;Clark and Goldsmith 2006;Spector 1983).…”

Section: Social Norms (Susceptibility To Interpersonal Influence; Intmentioning

confidence: 99%

Consumer attitudes towards luxury fashion apparel made in sweatshops

Phau

Teah

Chuah

2015

Journal of Fashion Marketing and Management

View full text Add to dashboard Cite

Purpose – The purpose of this paper is to examine how attitudes towards sweatshops, social norms and perceived behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the “mall intercept” method. Findings – Underpinned by the theory of planned behaviour (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops. Practical implications – The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This paper focuses exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention.

show abstract

“…Retailers who attempt to trick consumers by surcharging them with deceptive packaging, misleading advertising and misdirected placement will be exposed by price checking consumers. Once exposed, word spreads, as consumers willingly share their findings (Galbreth et al, 2012;Gupta, 2011;Shehryar and Hunt, 2005). It is true, however, that some items are still being surcharged.…”

Section: Data Interpretationmentioning

confidence: 99%

“…This study proposes to re-examine the phenomenon of quantity surcharging that was found to exist in the 1996 study conducted in Northwest Indiana. In the earlier study, "Blind man's bluff: The ethics of quantity surcharges" (Gupta andRominger, 1996, p. 1302), the phenomenon of quantity surcharging was studied in Indiana's Lake and Porter counties. The authors of the earlier study explained, "This study was conducted in the northwest corner of the state of Indiana.…”

Section: Introductionmentioning

confidence: 99%

Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?

Dunphy

2016

JPBM

View full text Add to dashboard Cite

Purpose This study aims to extend by way of replication an earlier study, “Blind man’s bluff: The ethics of quantity surcharges” (Gupta and Rominger, 1996) by testing several hypotheses regarding changes in the surcharging phenomenon that may have occurred over time. Design/methodology/approach The original study was constructed from data collected 20 years ago. This study went beyond a mere replication. A key difference between this study and the original study was in the method of data collection. In the earlier study, students were used to collect data. In this study, the author personally and carefully recorded the prices of the same 60 items that were noted in the original study. These new prices were then compared with the original ones. Several matched paired t-tests were administered to analyze the mean differences between the two sets of data. Findings The tests showed a highly significant difference in today’s pricing structure in comparison to the quantity surcharging phenomenon from the prior study. It was found that both the quantity of the items surcharged and the magnitude of the surcharges decreased in comparison to the surcharging reported in the original study. Research limitations/implications Reasons are given regarding what changed and why and suggestions are given for future research in the areas of private or in-store branding, the proliferation of “big box” stores and the changes in the frequency and magnitude of surcharging that may be occurring over time. Originality/value This study indicates that the quantity surcharging phenomenon has lessened. In fact, in mature markets which include big box discounters, the quantity surcharging phenomenon of 20 years ago may have given way to today’s quantity discount.

show abstract

Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?

Cited by 20 publications

References 33 publications

Impact of Price Sensitivity on Repurchase Intention in Terms of Personality Features

Impact of Price Sensitivity on Repurchase Intention in Terms of Personality Features

Consumer attitudes towards luxury fashion apparel made in sweatshops

Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?

Contact Info

Product

Resources

About