“…Quantitative designs (54%) are used more often than other research designs. This approach was mainly applied to studies focused on topics such as use of social media in trip planning (pre, during, and post) (Guy, Mejer, Nus, & Raiber, 2017;Kim, Lee, Shin, & Yang, 2017), consumer adoption of social media (Chung, Han, & Koo, 2015), user-generated content and tourist behaviour (Yu, Carlsson, & Zou, 2014), and influence of factors such as trust and motivation to use social media (Huang et al, 2010;Yoo & Gretzel, 2010). Fewer studies applied qualitative research designs (17%), mostly those focused on topics such as social media content and its characteristics (Ferguson, Piché, & Walby, 2015;Jeacle & Carter, 2011) and understanding of travellers' use of social media (Mendes-Filho, Tan, & Milne, 2010).…”