Coconut is used throughout worldwide in various rituals, festivals and in food. A huge amount of unused parts of coconut such as fibrous husk and shells are thrashed every day. The present study illustrates the sustainable use of fibrous husk as a source of natural dye. Hence, in order to improve the dye yield, various dye extracting factors were optimized with the help of statistical software. The RSM based Box Behnken approach for optimization was found effective which increases dye yield up to 37%. The analysis of the model implies that the model fits well for all the four factors and found to be significant. All the factors M: L ratio, temperature, Time and pH were found influential in the dye extracting process. The system also helps to improve the yield for desired pH to obtain multiple hues. The optimized parameters to improve dye yield were M:L ratio of 1:130, temperature 80°C, time 250 minutes, pH 9.3.