“…A third criticism of the cognitive approach to prejudice is that it fails to explain the extremes of bigotry sometimes observed in the world but rarely in the laboratory (Billig, 2002a, 2002b; Brown, 2002; Frosh, 2002). As Dutton and colleagues conclude with reference to soldiers who massacre, ‘the explanation of the specific forms of violence, rape, mutilation, torture, etc., is not forthcoming from current psychological knowledge […] psychology has not attempted to account for the extremity of massacre’ (Dutton, Boyanowsky, & Bond, 2005, p. 470). Conceptualizing prejudice as a continuum may be taken as implying that progression towards the extremes of that continuum simply involves ‘more of the same’ contributory factors, rather than a qualitative shift in which new factors come into play.…”