Face consciousness and risk aversion: Do they affect consumer decision‐making?

Bao, Yeqing; Zhou, Kevin Zheng; Su, Chenting

doi:10.1002/mar.10094

Cited by 339 publications

(295 citation statements)

References 41 publications

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“…On the one hand, Chinese consumers try to maintain their reputation (face) in front of significant others. On the other hand, when their social poise is attacked or teased, Chinese people try to defend or save face (Bao, Zhou, & Su, 2003).…”

Section: Resultsmentioning

confidence: 99%

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Filieri

Lin

2017

Computers in Human Behavior

100

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Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractDespite the exponential growth of smartphone consumption, to date, very few studies have investigated the factors that influence consumers' repurchase intention of smartphone brands.China has become the world's largest consumer markets for smartphones, therefore understanding young Chinese consumers' repurchase intention in the smartphone market is of crucial importance to smartphone companies. A preliminary qualitative study based on 30 face-to-face interviews has led to the development of a new conceptual framework including aesthetic (design appeal), functional (perceived quality), brand value (brand popularity), social (subjective norm) and cultural influences (mianzi). The newly developed framework has been tested through partial least squares structural equation modeling with a sample of 321 young Chinese smartphone users. The results show that young Chinese customer's smartphone repurchase intention is mainly determined by mianzi, perceived quality, brand popularity, and design appeal. Furthermore, findings also highlight that subjective norm, perceived quality and design appeal affect Chinese people's mianzi.

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Section: Resultsmentioning

confidence: 99%

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Filieri

Lin

2017

Computers in Human Behavior

100

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“…For example, the gift-giving tradition in East Asia dictates that a gift purchase should take into consideration the gift receiver's financial position to prevent both parties from losing face when the receiver is unable to reciprocate with a similar value gift. Consequently, consumers tend to opt for materialistic purchases that are safe and appropriate for maintaining good social interaction (Bao, Zhou, & Su, 2003;Chan, Wan, & Sin, 2009;Liao & Wang, 2009).…”

Section: Materialism and Collective Orientationmentioning

confidence: 99%

Asia’s materialists: Reconciling collectivism and materialism

2017

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Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism -the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.

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“…Propensity to minimize risk (or risk aversion) involves the behavior of individuals when they feel danger due to ambiguous and new situation, and therefore they would want to minimize uncertainty and/ or potential negative products (Bao et al, 2003;Delvecchio and Smith, 2005). Buying and using product that has never been used is a situation that may cause uncertainty and negative result (Delvecchio and Smith, 2005;Steenkamp et al, 1999).…”

Section: Propensity To Minimize Riskmentioning

confidence: 99%

Studying some of the factors that have effect on consumer propensity to observe, using Nokia cell phone as a case

Mosavi¹,

Elham²,

Ghaedi³

2013

Afr. J. Bus. Manage.

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The purpose of this research is to determine the variables that affect consumer propensity to observe. It was performed in Iran-Shiraz and the effects of these factors on consumers of Nokia cell phone have been studied. 384 consumers participated in the research by integrating questions including measurement of favorite items. Index of observation in decision making for Iranian's consumers was used for measurement of propensity to observe. Effective noticeable factors of propensity to observe include propensity to minimize risk, need for cognition, choosing brand, self-confidence of consumer, and propensity to conform to norms of groups. Additionally, it shows that propensity increases when some presumptions have effect on each other. The result of this research proposes that observation in making decision is a significant controversy and most consumers and retailers should consider consumer propensity to observe when marketing and merchandising products. This research was designed by creating and validating the measurement of propensity to observe and another designing factor of this research is a situation where consumers observe the behavior of other consumers in buying some things before deciding to choose the products they want to buy.

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Face consciousness and risk aversion: Do they affect consumer decision‐making?

Cited by 339 publications

References 41 publications

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Asia’s materialists: Reconciling collectivism and materialism

Studying some of the factors that have effect on consumer propensity to observe, using Nokia cell phone as a case

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