Facebook Content Strategies and Citizens’ Online Engagement: The Case of Greek Local Governments

Lappas, Georgios; Triantafillidou, Amalia; Deligiaouri, Anastasia; Kleftodimos, Alexandros

doi:10.1007/s12626-018-0017-6

Cited by 24 publications

(22 citation statements)

References 33 publications

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“…The findings revealed that the interviewees were interested in promoting and publishing content that would be of particular value to their citizens, relating to changes in policy, specific actions and events and whatever else they felt was important relevant information. These conclusions are consistent with previous research that found that government agencies use social media primarily as a tool to promote events and inform citizens about various services, programs and activities (Lappas et al , 2018).…”

Section: Discussionsupporting

confidence: 92%

“…The information at this point is planned and measured, data collection and content integrity are based on focused professional work, all of which is monitored on social networks to create an ongoing flow of information with involved citizens in online discourse (Mergel, 2014). Today, various studies have found that more and more government agencies choose to employ social media as a tool for disseminating government event information, as well as to inform citizens about various civic services, programs and activities (Lappas et al , 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

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Social media in government offices: usage and strategies

Yavetz

Aharony

2020

AJIM

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PurposeThe current study seeks to present and examine the strategies, management and dissemination of information on social media platforms by Israeli government organizations and agencies.Design/methodology/approachThe article uses the “Case Study” approach, through semi-structured, in-depth interviews conducted with directors in charge of the use of social media in government departments.FindingsThe findings indicate that government agencies tend to favor Facebook over other social network platforms, in order to reach the widest possible audience. They do this by adhering to the platform's limitations, such as regularly using sponsored advertising to increase reach and visibility, and also by publishing visual content, such as videos and images, at the expense of text. In addition, the impact of respondents to adopt social media outweighs the use and importance awarded to traditional government websites. A clear preference is evident toward cultivating and strengthening existing information on social media at the expense of further developing official websites.Originality/valueFindings and conclusions from this type of research can help digital media directors and content editors in government agencies, to improve the quality of their content and improve the accessibility of the information they share online. In addition, the findings of the study strengthen the growing body of knowledge focused on the relationship between government ministries and social media.

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Section: Discussionsupporting

confidence: 92%

Section: Literature Reviewmentioning

confidence: 99%

Social media in government offices: usage and strategies

Yavetz

Aharony

2020

AJIM

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“…The findings already presented are largely in line with previous studies regarding the usage of city social media and respective residents' engagement at both national (e.g. Lappas et al, 2018) and international level (del Mar Gálvez-Rodríguez et al, 2018;Graham & Avery, 2013).…”

Section: Discussionsupporting

confidence: 90%

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Priporas

Stylos

Kamenidou

2020

Journal of Business Research

105

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The originality of the present study lies in that it examines generation Z residents' engagement with the city's social media during economic crisis in relation to city image, city brand personality and residents' overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents' engagement with city's social media. The results also demonstrate a negative linkage between residents' overall satisfaction and their engagement with the city's social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

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“…Social media can facilitate government authorities' efforts to improve the dissemination of information to citizens and increase their transparency (Bertot et al , 2012; Gintova, 2019; Haro-de-Rosario et al , 2016; Mergel, 2016). Government offices around the world currently use social media to inform citizens about policies, regulations, rights and restrictions by disseminating information, content and data (Lappas et al , 2018; Sawalha et al , 2019; Yildiz et al , 2016). They do this by implementing various strategies for distributing information and encouraging citizens' online engagement (Bonsón et al , 2015; DePaula et al , 2018; DePaula and Dincelli, 2018).…”

Section: Introductionmentioning

confidence: 99%

Social media for government information dissemination: content, characteristics and civic engagement

Yavetz

Aharony

2021

AJIM

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PurposeThe purpose of this study is to examine the information distributed on social media by government ministries. In addition, this study seeks to categorize and identify the characteristics of the highest engaging government social media posts.Design/methodology/approachThis article is based on content analysis to examine the work of Israeli government ministries on Facebook. Descriptive and inferential statistics were used to analyze 6,292 posts posted over a six-month period, and a sample of 230 of the most popular posts was analyzed qualitatively.FindingsFindings indicate that government ministries primarily direct and link to internal Facebook pages, with few, if any, referrals to official government websites. In addition, the types of content that generate the highest levels of engagement are classified as operations and events or symbolic acts (e.g. greetings or condolences) and are containing visual content as photos or video clips.Originality/valueThis study contributes to the literature on the topic in several ways. First, it presents findings from a cross-national study of government authorities and organizations that operate and serve diverse populations in a multicultural country. Second, this study presents a novel examination of information strategies by government organizations with focusing on the characteristics of links, media types, content and posting frequency.

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Facebook Content Strategies and Citizens’ Online Engagement: The Case of Greek Local Governments

Cited by 24 publications

References 33 publications

Social media in government offices: usage and strategies

Social media in government offices: usage and strategies

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Social media for government information dissemination: content, characteristics and civic engagement

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