Facebook Live: A Free Real-Time Interactive Information Platform

Johnson, Pamela T.; Thomas, R.; Fishman, Elliot K.

doi:10.1016/j.jacr.2017.09.008

Cited by 17 publications

(7 citation statements)

References 4 publications

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“…Live, launched by Facebook in April 2016, lets CIES connect with their stakeholders instantly by sending them notifications when the institution starts a live video stream and also allows real time interactions. In addition to confirming previous findings on higher commitment to live videos than pre-recorded videos [63,64], this study also reports higher popularity, virality and engagement for this media type. CIES going live during different events almost doubles stakeholders' interactions with OP messages.…”

Section: Discussionsupporting

confidence: 90%

Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond

2018

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Nowadays, the use of social media by public institutions involved in disaster management is starting to become common practice. However, despite scientific interest in the effect of social media on disaster risk and crisis communication, data exploring emergency management agencies' round-the-clock Facebook usage and the impact of their content and media choices on stakeholder engagement is limited. This study set out to investigate Romanian local emergency agencies' Facebook usage patterns and stakeholders' engagement with their content. The data is comprised of 7810 messages posted between the 1st January and 25th October 2017 by 32 County Inspectorates for Emergency Situations. First, using content analysis techniques, the topics of the posts were summarized to illustrate how these agencies use Facebook. Second, stakeholder engagement was investigated using social media marketing techniques. Third, messages related to natural hazards were analyzed in greater depth to reveal disaster risk communication patterns. The results suggest that Romanian emergency agencies mainly promote transparency and their institutional image on Facebook. Stakeholders were most likely to engage with brand-oriented posts, especially if these also offered rich multimedia feature. Meanwhile, stakeholders were less likely to interact with messages about natural hazards, particularly if they incorporated educational content. These observations suggest that, while at the moment Romanian local emergency management agencies take advantage of Facebook to create and maintain relationships with their stakeholders, they bypass opportunities to implement communication strategies for effective disaster risk reduction.Emergency management agencies are encouraged to leverage SM in order to engage with their stakeholders, especially considering the citizens' growing demand for their permanent SM presence [9,10]. Recently, numerous recommendations have emerged from research and practice to guide emergency managers through the process of implementing and maintaining SM pages. These recommendations cover a wide range of topics, such as the identification of the most suitable SM tools/applications to fulfil specific communication objectives [7,11]; the development of policy documents [12] or best practices in order to establish an active presence on SM; and the establishing of a network of stakeholders [13,14].There is a wide range of different SM applications, such as blogs, social networking sites, media-sharing services, web map services and wikis, that can be used for risk and crisis communication in unique ways [15]. In each of these SM applications, stakeholder engagement can be measured in different ways, giving valuable insight on their interactions. These measures can serve as metrics for evaluating SM effectiveness in risk and crisis communication [16]. However, only a handful of studies examine how factors such as content or media type influence stakeholder engagement in the field of disaster management. For example, Sutton et al. [17] examin...

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Section: Discussionsupporting

confidence: 90%

Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond

2018

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“…Beyond its capacity for interaction, Facebook Live is free and easy to use. 2 To record a Facebook Live curriculum delivery session, all the educators needed was to download the Facebook app to an iOS (Apple, Inc, Cupertino, CA) or Android (Google, LLC, Mountain View, CA) device. The addition of some minimal equipment such as a microphone, tripod, and lighting also enhanced the quality of the session.…”

Section: Training and Implementation Guidelinesmentioning

confidence: 99%

“…The capability for interaction is a key benefit of the Facebook Live platform. 2 , 3 Facebook Live has a comment section that facilitates interactivity between presenters and their viewers and among viewers. Comments can be in the form of text, photographs, graphics interchange format, or emoji.…”

Section: Program Implementationmentioning

confidence: 99%

Using Facebook Live to Enhance the Reach of Nutrition Education Programs

Adedokun

Aull

Plonski

et al. 2020

Journal of Nutrition Education and Behavior

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“…Facebook also provides access to interactive tools not available through other social media platforms. For example, radiology educators from Johns Hopkins recently used Facebook Live as a new tool for educational delivery, with marked success (16).…”

Section: Teaching Pointsmentioning

confidence: 99%

Social Media Tools for Department and Practice Communication and Branding in the Digital Age

Kohli¹,

Daye²,

Towbin³

et al. 2018

RadioGraphics

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With nearly 70% of adults in the United States using at least one social media platform, a social media presence is increasingly important for departments and practices. Patients, prospective faculty and trainees, and referring physicians look to social media to find information about our organizations. The authors present a stepwise process for planning, executing, and evaluating an organizational social media strategy. This process begins with alignment with a strategic plan to set goals, identification of the target audience(s), selection of appropriate social media channels, tracking effectiveness, and resource allocation. The article concludes with a discussion of advantages and disadvantages of social media through a review of current literature. ©

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Facebook Live: A Free Real-Time Interactive Information Platform

Cited by 17 publications

References 4 publications

Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond

Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond

Using Facebook Live to Enhance the Reach of Nutrition Education Programs

Social Media Tools for Department and Practice Communication and Branding in the Digital Age

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