2016
DOI: 10.17645/mac.v4i4.579
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Facebook’s Emotional Contagion Experiment as a Challenge to Research Ethics

Abstract: This article analyzes the ethical discussion focusing on the Facebook emotional contagion experiment published by the <em>Proceedings of the National Academy of Sciences</em> in 2014. The massive-scale experiment manipulated the News Feeds of a large amount of Facebook users and was successful in proving that emotional contagion happens also in online environments. However, the experiment caused ethical concerns within and outside academia mainly for two intertwined reasons, the first revolving aro… Show more

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Cited by 45 publications
(29 citation statements)
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“…In fact, in many cases, people who use search engines may not realize that their interaction data are being collected. We note in passing that routine experiments, such as Facebook’s modification of the order of postings by friends, caused an uproar when they were described in an academic paper [ 16 ].…”
Section: Developmentmentioning
confidence: 99%
“…In fact, in many cases, people who use search engines may not realize that their interaction data are being collected. We note in passing that routine experiments, such as Facebook’s modification of the order of postings by friends, caused an uproar when they were described in an academic paper [ 16 ].…”
Section: Developmentmentioning
confidence: 99%
“…Equally, they signal the existence of clear solutions, externalise responsibility, and obscure the true complexity of the moral problems resulting from socially situated AI. Ethical issues must be concretely internalised by developers and users alike to avoid failures like Cambridge Analytics or the Facebook Emotional Contagion experiment (Jouhki, Lauk, Penttinen, Sormanen, & Uskali, 2016). Experiential approaches (Kolb, 2014) can act as a powerful mechanism, and embedding relevant experiences in a story-world through narrative, and especially role-play, can generate safe reflection spaces as for example Boal's Forum Theatre (Boal, 2013).…”
Section: Artists Addressing Such Ai Challengesmentioning
confidence: 99%
“…Research that interacts with social media users raises additional concerns. For example, Facebook was widely criticized for an experiment to study emotional contagion among 700,000 of its users without their consent or debrie ng, prompting discussion of the ethics of unregulated human subjects research and "A/B testing" by private entities [46,47,48]. And the 2018 disclosure of the Cambridge Analytica controversy, in which a private rm harvested information from 50 million Facebook users without their permission, led Facebook to tighten control over its application programming interfaces (APIs), turning it even more of a silo that does not allow for research to be done by outside researchers [49].…”
Section: Ethical Data Re-usementioning
confidence: 99%