“…As innovation is "the multi-stage process whereby organizations transform ideas into new or improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace" (Baregheh, Rowley & Sambrook, 2009, p. 1334, it is presumable that innovation can only occur if an organization possesses some level of innovation capability. In this sense, 'innovation capability' can be understood as the organization's potential to innovate (Saunila & Ukko, 2012). However, Francis (2000, p. 106) explains that understanding innovation capability can be difficult, since it: "(…) is an enabling set of attributes and is detectable only when exploited; (…) possibly requires a combination of factors, both hard and soft, interacting in a complex gestalt; (and) may not be unitary and may vary between organizational levels, configurations, national or firmspecific cultures, distinctive strategies, different threat levels, technological complexity or other factors".…”